Today a post from a dear friend who is also dedicated to digital marketing for real estate businesses called me powerfully. I realized that it provided high-value content for us marketing strategists, however, real estate companies could not (and do not understand) the importance of managing Digital Marketing. And above all, they show that they have not become professional enough to be able to understand the different moments or truths of the digital sales funnel.
Some are only satisfied with having a basic website to get the intention of the rest of the market. They are satisfied with only showing the property in a “pretty” way and yes, it works! but as a repository only, leaving aside all the experience that a user and client should have.
The lack or little vision of a real estate agency toward digital and post-digital users means that time continues to be its worst enemy to place its properties on the market; that’s why we explain Tips For Real Estate Agencies With Little Budget.
The current user and client have adopted a new way of interacting with any company, product or service, this way of doing it motivate the user to look for countless opportunities before coming to your company.
Simply, the consumer cycle has evolved to the degree in which companies become a “tap” on their cell phone, further increasing their interest in looking for substitute products or services, commodities, or even their price sensitivity, moving to highly affordable options. cheap or accessible according to your profile.
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There are many ways to get the attention of customers; A digital sales funnel is made up of a strategy that in marketing jargon has the acronym AIDA. The meaning is as follows:
Attention: Manage to capture the user’s attention in such a way that they turn to see your product or brand. This with a creative, well thought out, and above all functional design will undoubtedly help to attract attention.
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In the digital field, it would be that your website catches their attention, a well-targeted. Ad should catch the customer’s attention. Ad attract customer not only because you use effective keywords, but also because a good design that adapts to the four screens that your segment sees daily.
Wonder what strategies your real estate company is carrying out?
Interest:
Once the customer’s attention has been achieved, you must generate a reason that provides interest.
The time to sell a property without AIDS is a factor for signing the contract for the provision of real estate services. Generating a strategy that sells your property in 90 days is a strong motive for generating interest. But where does the customer find you? On your website? The Facebook profile? In a specialized blog? How should the client search for you on Google?
How can your real estate do it? Well, with a simple tool called Personal Buyer, which is nothing more than forming your client’s profile. It is not convenient for everyone that their property is sold in 90 days, only for people who really them time is pressing, vital, and usually, it is because they present an emergency.
Well, you already have the attention and interest, without a doubt the next step that your client will take is the Wish.
Already motivated, your client will go on to sign the contract, desires invade him because he has found the person or company capable of solving his problem of selling the property in a short time. sell his property in 90 days, right? And that should be your real estate.
Now, where will that client find you if you don’t have a strongly positioned digital presence? How should Google find you? Will you have to fill out a form so that your data reaches the CRM of your real estate? How should he contact your office? As a real estate agent, how do you know what profile your potential client covers?
Action: The customer makes the decision to purchase your service or product.
Congratulations, the client wants to contact your real estate company. However, you only have a basic website and that makes you lose customers. An impressive amount because the real estate company lacks solid strategies in Digital Marketing.
Inbound Marketing is a specialized strategy capable of gathering a number of clients at high traffic rates. Real estate brands in the United States to invest 90% to 95% of their budget in Digital Marketing to create unique experiences for the new user.
“The website is the new way to show a house” is a statement that capitalizes on the current real estate business. They perfectly understand what the user is like, what demands they have, and, above all, where they are located.
And that is precisely what real estate agencies fail they do not have a personal buyer to channel their efforts into Digital Marketing that can capture a significant rate of customers.
The traditional salesperson handles lead perfectly with “Desire and Action”, but they don’t know how to attract “those” clients. The client they going to get them from if they spend it on guard duty in the office. or are limit to only people they know. To attract clients, it is necessary to know two things perfectly.
Now you have an idea of how a funnel diagram and its digital strategies work. The importance of investing in Google Ads to not only position your website but also because of its great push to reach the right niche.
That is why I will leave you 10 Tips For Real Estate Agencies With Little Budget. This strategy is for real estate agencies that have a little or very little budget.
10 Tips For Real Estate Agencies With Little Budget and free agents (since we are in that direction):
1.- Set a quarterly goal
2.- Set a goal per month (how are you going to capture users and transform them into leads)
3.- Establish solid hypermedia or cross-media platform ( website, content creation). Artificial intelligence management, use of professional CRM. Not too, or anything about real estate CRM because it is limited) among others)
4.- Design monthly Google Ads planning with the keywords to use. I recommend using 10 (use a keyword planner)
5.- Create at least 3 campaigns with different objectives
6.- Create groups of ads per campaign. In addition to using all the ad extensions, exploit your cell phone in this section.
7.- Invest the 2 thousand pesos per month but be careful! They should measure their campaigns and modify the keywords in case of…
8.- Link the platform to Google Ads campaigns
9.- Link the CRM to Google Ads campaigns and emails from your real estate agents with artificial intelligence.
10.- Re-invest.
These are 10 Tips For Real Estate Agencies With Little Budget that I can recommend for a low budget. I’m looking at just the budget for ads in Google Ads. The digital platform also has a cost, so approach professionals in Digital Marketing, cheap is expensive.
But if you learn more techniques in Digital Marketing, exploit them. Use at least WordPress, Mail Chimp, HubSpot, Chatbot, Professional Mail Server. And use the technique of blogging, blog, draw a social media. WhatsApp Business with auto-responses, etc. In short, there are many tools to use