Everything is now online in the digital age. Where are you? What is your online presence Are you able to reach your customers online? Are you using your digital channels for growth? Emails and Social Media; These channels are highly engaged in your Digital Marketing Strategy. We offer some tips on how to efficiently use these channels to increase sales and maximize profits.
1. For the right customer, send the right email
Email marketing is no longer about sending digital emails and building a list. It’s more than just about creating an email list. Email marketing can be one the most cost-effective and efficient digital marketing channels.
You can make the most of it by following the behavioral email marketing trend. Emails should be personalized and segmented. This means that it is not the same email for all potential customers, but rather a specific email for a particular segment or even for a specific person. One of the best digital marketing agency in Navi Mumbai is the perfect choice for business growth.
Here are some tips:
Create a quality email database
A lead generation strategy will create a list that is interested in your product, not just cold leads who won’t convert. Use gated content or social campaigns to capture the email addresses and other essential information of your targeted clients.
You can, for example, create a free ebook that you can send via email. Now you have all the email addresses of people who are interested in the topic that you wrote about. Later, you can target them with personalized content that is relevant to their needs.
Email segmentation
It is important to target each market segment with content and marketing initiatives that speak to their concerns and maintain their interest.
If you sell notebooks and have different designs and colors depending on gender, then you would send out the offers for the “girly notebooks”, which are designed and colored specifically for females.
Email personalization
You can use your sign up page or landing page to extract customer information and personalize your emails. You can also use checkboxes to categorize them and ask specific questions during their onboarding process.
With CRO tools, you can also track their behavior on your website. This allows you to know exactly what your customers are interested in so that you can speak to them “individually”.
2. Automated tracking and time-savings
Automate and manage your email marketing campaigns to analyze.
Automation allows you to send the right emails at just the right time to all the right people. It is the “How to send segmented, personalized emails”. It allows you to send dynamic emails or event-based emails. To track the ROI of your campaigns, you can see how they impact your sales.
Dynamic email content
One email is enough. You can customize it to suit the recipient. It’s something you see a lot. A company mail that calls you personally, or offers that are near you. They don’t send an email to each user!
Emails based on events
These emails are sent according a certain trigger, such as a date (the New Year) or a customer action (registering).
3. All things should be merged
Integration creates leads. Integrate your website and social media profiles with your email. All of them must be related. Here are some suggestions:
- To make your email signature more shareable, add social media buttons.
- Connect your website to your social networks.
- Incorporate sharing buttons to your blogs. Make sure that the blogs are worthy of sharing.
- You can link your social media accounts together. This means that your Facebook account will have a link to your Google+ or LinkedIn accounts, Twitter accounts, and so on.
- To manage all your social media accounts at once, you can save time by using a social media management software.
4. The future is mobile.
The future of smartphones was evident to the world. The reports that 52.2 percent of website traffic worldwide came from mobile phones few years ago.
The number of mobile internet users is growing rapidly. It is used for online shopping, payment, social media checking, email, and searching. Mobiles are now the main (if not the sole) internet device. Google’s mobile-first indexing algorithm was created to address this.
Google has introduced mobile-first indexing which has changed the way people view websites. Websites that are not mobile-friendly could lose their ranking and benefits. Responsive websites are now essential. Mobile screens should have buttons, text, and images that are correct. Everything should also be compatible with touch screens.
Make sure videos can be viewed on high-resolution mobiles if they are part of your marketing strategy. You can rest assured that mobiles are the most popular device for viewing videos.
5. Video content is the hottest trend
Visual data is more effective than text for human response. Visuals are easier to remember and touch our emotions. Statistics and experts agree on the positive impact of visual content on customers.
Here are some video marketing tips:
Videos on your site
Your landingpage should contain videos. A video on your homepage can be a great way to engage new visitors and show them your value. To keep visitors watching, you should start by describing the problem that you solve.
Live video
Live on social media is a great way to engage your customers and interact with them.
Video ads
Digital marketing efforts can use video advertisements on a variety of social media sites, including Facebook, Instagram, and YouTube. Keep the content short and appealing. Use hashtags that are related to keywords and the content of your blog.
Unpaid videos that are posted to social media are also excellent. It is possible to add valuable content that leads to your landing pages. You can upload a video, and start a discussion by asking them “What do you think about X’s problems? Have you ever been in a similar situation?”.
6. Prepare for voice search
Marketers are having trouble keeping up with SEO tactics and techniques, but a new area of SEO appears, and Google declares it is here to stay.
To keep up with voice search trends, you need to update your content. The most important difference is in the query lengths. They are more detailed and ask for more information.
Imagine that you are searching for a place by typing its name but saying “how to get there?”
Over the next few years, voice search will become more specific and longer. Therefore, you should target longer keywords and include your desired question phrases.
7. Local SEO can help you promote your business
This tip is only for local businesses that have a presence and customers.
Search engines use your location to deliver more relevant results. Search engines display the closest places to users who are searching for places that meet their needs. Google will show you the results if you type “coffee shop” in your search box. Google will show you nearby coffee shops as the first result.
Concluding
Digital marketing offers many opportunities and tools. It is essential to be able to use these tools to grow your business in this modern era.
These are our last secrets!
1. It’s not all about quantity, it’s about quality
Increased traffic and engagement doesn’t necessarily mean more content or channels. It may actually be the worst type of marketing strategy.
It is better to have high-quality content every week than you do every day. An interactive, engaging social media account that uses all features is more effective than seven accounts that do not interact with leads and few leads.
2. Make use of your network
It is not what you know but who you know. No matter your opinion on this, building an online network is the best way to digitally market. To expand your reach, use your network.
3. Be consistent
Consistency is key to branding and marketing. Your brand’s consistency is key. Use the same voice, fonts and colors as your keywords. Your content.
