As a business owner, you have to do more than just market your products and generate sales for your own profit. You need to win the hearts of your customers by providing them with value and earning their trust.
You can improve your brand’s recognition by fostering loyalty among customers. A word-of-mouth recommendation is an effective way to build your brand.
Branding is what your customers tell others about you (this can make or break your brand recognition). Therefore, don’t just focus on the marketing part, also invest in the branding aspects.
When people trust you and always choose your product over competitors, your branding efforts will begin to pay off. Whatever you sell, once you have made yourself known to customers or won their hearts, they will always be happy to hear from you and need your products or services. This is how you can generate lots of revenue while maintaining your good name.
If, however, you are running a small business and you have difficulty defining your brand or are suffering from an identity crisis that prevents you from developing a marketing strategy. Don’t worry, there is a solution for that as well. We have compiled the 8 best tools that will levitate your branding in no time.
Benefits of using branding tools
As a marketer, brand tools ensure you represent your brand accurately with everything you do, from your interactions to your messages and content.
By using these tools, you can create your brand, build its online presence, define brand guidelines, and increase brand recognition among customers, peers, and potential clients.
Boost your business using these best 8 branding tools
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Email branding tools
HubSpot email generator:
A great tool in HubSpot’s arsenal is its Email Signature Generator. You can use it to create an email signature that’s easy-on-the-eyes and aligned with your style guidelines. Create a tailor-made email signature in seconds with the numerous themes, templates, and features available.
Mailchimp
You can engage your audience with email marketing and increase your brand’s visibility.
You can select from hundreds of templates with Mailchimp, track your success using analytics, and tailor your emails based on audience segmentation. Other tools included in Mailchimp packages are form builders, CTAs, and landing page templates.
Omnisend
It is a sophisticated marketing automation platform that offers an omnichannel approach, which makes it a great alternative to MailChimp.
Omnisend does not focus exclusively on email marketing, as do some other marketing automation platforms. To create a seamless omnichannel experience for your customers, it lets you connect several channels.
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Instagram branded content
Marketers can turn to Instagram’s Branded Content tools to help them walk the fine line between branded and promotional content with the grace and balance of a tightrope walker.
Instagram lets businesses easily tag their partners in posts and inform followers when content is published in accordance with commercial agreements.
It can equally benefit business leaders, influencers, and especially any Digital Marketing Company
For influencers:
- Post tagging
- Feed post creation
- Story creation
For business partners:
- Analysing insights from Feed posts and stories.
- Notifying users of tag removals.
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Logo designing for branding
Canva
In the digital space, you need visuals – no one likes to see a wall of text. Whether it’s your website or social media, visuals provide a way to grab your audience’s attention.
If you manage your company’s social marketing efforts, you’ll find that you have to create custom images quite often. Canva is a pretty awesome free visual design tool that can come in handy.
Brandmark
The tool is known for its high-quality logos, as well as other features for brand management.
AI-powered logos are its main service. It also offers customizable designs, colors, fonts, etc. for creating a complete brand identity.
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Video branding
Adobe spark
You can make your brand story shine with Spark’s free online video editor. Your followers will think you’ve hired a movie editor staff. And you can use it for free. Its simplicity, intuitive interface, and ease of use will make your followers think that you have a film editing crew on staff. Also, it is completely free.
Wistia
When it comes to video branding software, Adobe Spark may be the gold standard, but unless you’re a professional videographer or animator, you may not be able to maximize its benefits.
For amateurs, Wistia comes to the rescue. This video platform offers tremendous customization tools, so you can overlay text and add company logos to your videos.
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Social media management
By leveraging Sprout Social, brands can engage their audience through real-life, personal connections. The community can more easily be engaged, and scoring everything is easier as well. In addition, the tool incorporates a complete social media management platform to make all interactions smooth and hassle-free for the user.
Hootsuite
Social media plays an integral part in branding and making the brand strategies as well. A tool like Hootsuite can help you plan social media activity, so you know what works and what doesn’t. Moreover, it allows you to find, distribute, manage, analyze, and optimize your social content.
SMhack
Social media management under one roof. As many social profiles as you want can be linked, published, and scheduled. You can get detailed insights into your social presence with this tool.
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Search branding SEO
Google keyword planner
Google Keyword Planner is a great tool that digital marketers use to narrow down ad targeting. It can also be used to determine what your ads will cost and what your ROI might be based on the forecasted search volume.
SEMrush
SEO is an integral part of any successful marketing plan, which includes targeted keyword optimization in order to raise your business’s online presence and promote brand awareness. Keyword research, competitive analysis, and content guidance are all available through SEMrush, a great SEO tool.
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Brand perception analysis
Typeform
It is a form builder that is tailored to your requirements and is incredibly easy to use, even for beginners. Besides being simple and user-friendly, it is also very popular, with over 650,000 forms being filled out every day.
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Offline branding tools
Vector magic (offline printing tool)
Online marketing isn’t as common as offline marketing. Traditional branding materials include posters, flyers, and brochures. Your target audience will notice you if you use professionally printed materials. Vector Magic can help you by offering such services.
Business card maker (offline designing tool)
The vast majority of entrepreneurs and industry professionals still use business cards even though many think most business is conducted online these days. If you want your business card to stand out, you can easily design it using Business Card Maker.
The bottom line
Along with using these tools, consider the following factors as well.
- Make a good first impression
- Invest in color branding as it improves brand recognition by up to 80%.
- Provide great customer service because 73% of consumers love a brand that provides helpful customer service.
- Make a worthwhile customer experience.
- Consistently fulfill your customer needs and wants.
- Stay consistent throughout all your branding efforts.
You can build awareness of your brand and reach your target audience much easier if you use the right tools. Hopefully, some of the above tools will work for you in the best way. In addition to social media, do you use other platforms for brand awareness? Feel free to share your thoughts.