YouTube is always developing and changing. The days of hilarious cat movies and canines riding skateboards are long gone. Today, marketers may be found on YouTube.
YouTube receives more daily video viewing than Netflix and Facebook put together, at over 1 billion hours.
The real kicker, though, is… It’s absurd that 62 percent of businesses utilise YouTube as a medium for posting video material.
That’s crazy-awesome for you since, when used wisely, YouTube is a very potent tool for business. However, you need to increase your free YouTube views if you want to increase your sales.
You’ll discover 8 strategies for YouTube views increase, develop your brand, and increase sales. But let’s briefly go through how to create a YouTube video first. Want to sell wonderful goods online? Visit Handshake, a marketplace for wholesale goods created by Shopify.
How to Make a Video on YouTube
- Plan Your Video
You must plan your content before you begin creating a YouTube video. Describe each scenario or segment of the video on a storyboard. Plan where in the video you will place calls-to-action and consider the messaging you want to convey to your audience. This is crucial because you want viewers of the video to be motivated to take action.
- Write Your Script
Start crafting your video script based on your video plan. Make an effort to use relatable and audience-friendly language. Avoid using too many technical jargon in a video that serves as a beginner’s instruction. In order to establish credibility with your audience, use industry-specific terminology while creating in-depth YouTube videos. If your storyboard is brief, avoid writing a lengthy script because this will result in a lot of time spent staring at screens, which will detract from the viewing experience.
- Create a Shot List
Making a shot list will motivate you to consider the minute aspects, such as camera positioning and lighting. Once you’re done writing your script, be sure to make one. It should include everything that helps give your production a feeling of direction, such as the camera arrangement or action/dialogue requirements for each scene.
- Organize Your Scene
Is your video going to be live-action, animated, or both? What kind of accessories would you require when filming your video to keep your YouTube viewers interested throughout the entire thing? Answers to these inquiries are crucial since they will help your film appear more polished. Invest in branding for your films’ backgrounds and thumbnails to give them a professional appearance.
- Prepare Yourself
Prepare and practise whether you are the star of the video or just the director so that everything runs smoothly on the big day. When it comes to creating a YouTube video, the devil is in the details, therefore practising will account for everything that could go wrong while shooting.
- Edit Your Video
Once you’ve recorded several takes of each scene, the magic happens: you can start editing your video to remove minor errors or sequences that don’t fit. Consider whether each phrase sounds natural at this point and remove any that don’t blend in with the rest of the film.
- Upload YouTube Video
You can post your video to the YouTube platform along with a title, tags, and audience-specific description. These elements will make it easier for your audience to find your video. You can make a playlist and add it to it if you want to make more than one video on a specific subject. To make it easier for viewers to browse your channel, consider including cards and captions in your video.
- [Additional Tip] Go Live
Why not try going live and interacting with your audience in real-time once you have gained sufficient expertise producing videos? In-the-moment responses to audience inquiries will provide the best viewing experience for your audience.
How to Get More Views on YouTube
Now let’s jump straight into the specifics of getting more views on YouTube.
1. Create Compelling Content
If your videos aren’t good, it won’t matter how many hacks or advertisements you utilise. How then can you produce interesting material that will increase YouTube views? Well, making “how to” videos is one of the finest methods:
Simply decide what information your prospective clients are seeking, and then produce films that address those demands. Is this effective? Oh, yes. By concentrating on how-to content, YouTube creator Graham Cochrane amassed 51 million YouTube views.
2. Encourage Viewers to Subscribe
The adage “Your best new customers are your existing customers” has probably crossed your mind. In other words, keeping clients can be a strong strategy for business expansion. The same is true for YouTube views, actually.
Encourage your current viewers to subscribe because doing so will increase the number of views on each new video you upload, making this one of the simplest ways to get more views on YouTube. How do you encourage viewers to sign up?
Don’t just invite them to follow your YouTube channel, though. After they click “Subscribe,” be sure to remind them to activate the notification bell.
3. Create Playlists to Keep People Watching
Top-performing companies on YouTube create and promote twice as many playlists as the worst 25% of brands, according to YouTube’s own statistics.
Why are playlists so effective? Auto-play. When videos just keep playing, it’s difficult to get your focus away from them. In actuality, a cognitive bias known as “loss aversion” is at play.
According to the concept of loss aversion, the pain of losing something is twice as awful as the joy of getting something as satisfying. For instance, loss aversion contends that people will exert twice as much effort to keep $100 than to get $100. Loss aversion is used by auto-play to reinterpret the circumstance.
Do you want to view another video enough to actively click play? is no longer the pertinent question. Do you want to stop viewing enough to deliberately click away, then? It’s understated yet effective, and if your content is strong, people will frequently continue to watch. Additionally, playlists can help with search engine rankings since playlist titles offer still another chance to target specific keywords.
4. Promote Other Videos with End Screens and Cards
You can advertise your YouTube videos using cards and end screens to increase views. To use these services, you must first verify your YouTube account. To achieve this, choose “Creator Studio” after clicking your profile photo in the upper right corner. Afterward, select the “Status and features” tab:
You can examine and configure additional YouTube channel features on this page. Let’s now examine end screens and cards in more detail.
You can use an end screen, a specific frame, to summarise your message and draw attention to calls to action at the conclusion of your videos.
You can set cards, a tool, to appear at any point in the video. A poll card is a terrific method to ask viewers what they would like to see more of (remember tip number 1?). You can use these to direct visitors to another video or playlist.
Go to the Creator Studio, click “Video Manager,” then click “Videos” to add end screens and cards to your videos. Click “Edit” after locating the video to which you wish to add the end screen card. Once you’re on the video editor page, use the menu options at the top of the page to add end screens and cards:
5. Add a Watermark to Your Videos
By promoting your channel across all of your videos, watermarks give you the chance to increase your subscriber count and get free YouTube views. The majority of businesses use their logo as their watermark, which is essentially just a picture that you can configure to appear on all of your videos. A subscription popup appears when a viewer moves their mouse over a watermark. Hence, the’subscribe’ watermark that the Shopify YouTube channel has chosen:
Again, in order to upload a watermark, you must validate your YouTube account. It’s important to note that you cannot pick and choose which of your videos have watermarks and which do not; either all of your movies have watermarks, or none of them do.
You may brand your videos by going to the Creator Studio and clicking “Branding.”
Then click ‘Add a Watermark’ and upload your image.
In summary, use this simple tool to promote your brand on your YouTube channel.
6. Make Sure Your Videos Are Embedding Enabled
Your visitors want to share your wonderful movie on their blogs and websites after you spent months making it!
…but they can’t. because embedding wasn’t enabled.
Giving viewers the option to embed your video on their blogs and websites is a powerful strategy for expanding your brand’s reach and increasing YouTube views. When a viewer hits “Share” at the bottom of the video window and a video has embedding turned on, YouTube will provide the “Embed” option:
7. Promote Your Videos on Other Social Channels
Inform your followers on other social media platforms whenever you add a new YouTube video, if you have any. A little teaser video is a useful tool for this. A one-minute teaser for a new YouTube video, for instance, can be made and posted on your Facebook page along with a link to the full video on your YouTube channel.
Use a social media scheduling app like Hootsuite or Buffer to simplify things. However, don’t limit yourself to social media. Additionally, you can include your YouTube videos into pertinent blog posts and web sites.
Additionally, remember to use email marketing. Email marketing is a force when it comes to converting sales, with an average open rate of 18 percent and a buy rate of 66 percent. It doesn’t have to be overly difficult either.
(Spoiler alert! Be sure to sign up for our newsletter if you haven’t already to discover more about how to develop your internet business.)
8. Understand the Importance of ‘Watch Time’
The algorithm used by YouTube is referred as as a “search and discovery system.” Which videos are shown are determined by this algorithm:
In the header
As recommended videos
Findings from a search
in the “Subscriptions” section
Through the creation of notifications by viewers
Additionally, the algorithm affects entire YouTube channels in addition to individual videos. The most crucial thing to comprehend about YouTube’s algorithm is that it significantly relies on “Watch Time.” In fact, each uploaded video and every channel on YouTube are “ranked” by watch time,” claims YouTube.
In conclusion, YouTube rewards excellence. More people view your films for longer periods of time the better they are. As a result, YouTube will favour your videos and channel by increasing your Watch Time minutes.
One more thing: You can get “watch time credits” for directing viewers to other videos on your YouTube channel. In essence, it is similar to affiliate marketing.
conclusion
concentrate on keeping people on your channel for as long as you can, and don’t be shy about recommending other YouTube channels in your field!
