The famously known definition for a landing page is, any page that a consumer can land on. But according to the marketing realm, a landing page is usually a standalone page that is distinct from your homepage and any other page, and it serves a single and focused purpose. In a nutshell, a landing page is a follow-up to the promises that you have made in your content.
Wharf runners or a landing page can be click-through, leading to another runner similar as you’re-commerce point, or lead generation grounded. Lead generation wharf runners generally offer particulars like an eBook, free trial, contest entry, or webinar enrollment in return for the submission of contact information.
A landing page will do its job by persuading an implicit client that it’s worth it to give particular details in exchange for whatever you have to offer. Wharf runners/ landing pages can be planted through a general hunt or via your company website, adding the liability that an implicit client will end up there.
You need a compelling, action-oriented copy, to get users to take action on a landing page. Below are some tips that will help you create engaging landing page content to initiate valuable conversions on your website.
Tips for Writing Compelling Landing Page Content
Know Exactly Who You’re Talking To
The very first and the most important tip to your landing page you must know whom you’re exactly talking to.
To Know what are your audience’s habits, what they want and need, and how they speak, firstly define your target audience’s demographics and characteristics. This way, when you know who your target audience is, your copy will be much more focused, clear, and direct. Continuously check out the audience analysis section to get a better understanding of your audience.
Put the Most Important Information First
Do you know what the most powerful tips for writing landing page content are? The answer is to include vital information. You may only have a few seconds and inches of space to catch your online reader’s attention because they move web pages so quickly. So what you can do to lock their attention is include the most pertinent information “above the fold,” on a landing page as that part pop-ups the first before a user starts to scroll.
Describe features as benefits
Always remember to never forget to describe the features of a product or service by describing their benefits.
Where benefits that feature helps the user, features are an element of a product or service. If you want to learn how to write landing page content, first you have to learn about features as benefits.
Speak directly to the reader
If you’re focused on writing compelling website copy, there are a few traditional writing habits you need to break. The very first of them is writing in the first or third person. Use language to speak directly to the reader, meaning when writing a copy, you should use the second person. Use more phrases and words such as “you,” “your,” and “yours.” use sentences like, Sign up here,” “Take the first step,” “Try this now,” etc.
Use the Words Your Target Audience Uses
Use words that directly speak to your readers, use words they want you to use. Talk to them using those words. But you know what to never use? An industry slang. Speak to them in their language, try to understand them first, and then convey your messages.
Format Text So It’s Easy to Skim
This tip of content writing doesn’t have to do anything with words but to do with the way words are displayed. Format your copy in a way your readers can scan and find the information they need in a few seconds because the formatting of the text is just as important as the phrasing.
Utilize White Space, Graphics, and Images
Use non-copy elements to guide and engage readers instead of using formatting to frame copy. And to draw a reader’s eye to important elements and avoid overwhelming them with text, break up copy using white space, graphics, icons, and images. Use active language in your copy and avoid passive voice, if you want to encourage your audience to take action.
At the beginning and end of the page, don’t ever forget to infuse landing page content with strategy if you desire to motivate your audience. Use strategies like, incorporate scarcity, add a sense of urgency, always finish with a CTA (call to action).
Put your content to the test
Your job doesn’t end once you write your copy but you have to test to ensure the text is optimized to create the best results possible. Use SEO checkers and more such apps to quickly identify errors and opportunities on your landing page. It’s time to put these tips into practice and start creating better optimized and more user-friendly landing pages, now that you have a better understanding of them.