You may experience difficulty getting a leg up on the competition, but make sure to ask yourself every time, “How can I increase patient volume?” “What should be the first step?” Well here’s the answer. Have a high-quality website.
This article gives the reason why you should need a high-quality website and how to increase its quality during healthcare website development. Let’s go through them one by one.
Why should you need a proper healthcare website?
People nowadays visit the clinic or hospital’s website before entering the building. They go through the entire website, including the services and contact details, before scheduling appointments. Hence, a practice website acts as a means of communication between the user and the healthcare facility. The care providers can share relevant medical information, news updates, or offers on time via the website to add more credibility. In short, the practice website should be highly informational, authoritative, responsive, and easy to use.
Whenever people search the internet for finding medical information, a proper healthcare website should provide the necessary medical information without any delay. That’s how a proper website development services for your practice plays a crucial role.
Imagine constructing a healthcare marketing approach as constructing a house and then your healthcare website will be the basic foundation. So now you should be clear about how important it is to invest in the foundation for the practice to grow and reap the rewards.
How to increase the quality of your website during healthcare web development
Want to drive patients to your healthcare practice using your website? Follow the below steps:
- Content:
To begin with, make sure to tell your unique story. Highlight the conditions you treat and treatments/services you offer. The language should be easy, clear, and user-friendly. Add more blogs and videos to engage your potential patients. Above all, add a straightforward call-to-action (CTA) button for scheduling the appointments.
- Keep your website mobile-responsive as most people use their smartphones for internet use.
- Optimize your practice website for search engine optimization (SEO). Make the content keyword-rich to get noticed by Google search. Once you create a website, SEO will be the next step.
- “Word of mouth” is the key to the success of any medical practice. So, add patient testimonials which will help in building the reputation of your practice. Even potential patients would like to hear from other patients about their experiences. Statistics revealed that nearly 80% of patients book appointments only after going through reviews.
- Add individual pages for providers as people would be eager to know more about their credentials. From a search engine optimization (SEO) perspective also, your website may appear on the first page of Google Search when patients search for a specific physician in your practice.
- Make sure to integrate lead forms while working on your web development services. By doing so, patients can easily fill in their personal details and schedule appointments.
- People nowadays need information right away through the internet without any delay. So, remember to optimize your website for speed. Get rid of prolonged re-loads and high bounce rates.
- A 2019 research report by Cisco revealed that nearly 85% of online traffic can be earned with the help of videos. Nowadays, videos are considered the preferred mode to get information. So, try to add videos that feature your services, providers, or patients for more visibility.
- https://www.cisco.com/c/en/us/solutions/service-provider/index.html#~customer-storiesIn case your practice deals with hair or skin care treatments, try to include more case studies of patients that showcase before and after images to view the treatment outcomes. Patients are really interested to see them.
- Gather patients’ information to send email newsletters that include treatment updates, news, etc. Also, add a clear call to action button on your site for signing up for the practice newsletter. It is the best way to engage your past and current patients so that they will remain as your brand advocates.
Wrapping Up
In a nutshell, your practice website should work as a 24/7 salesperson who delivers healthcare information on time to potential patients whenever required. Are you interested in getting more patients? Do you want to have healthcare web development strategies in place to grow your clinic? Partner with a skilled healthcare digital marketing agency like HealthSoul who can help you with web development services to achieve your goal of driving more patients.
References
https://www.cisco.com/c/en/us/solutions/service-provider/index.html#~customer-stories