Conversions, sales, and profits are three magic words for any business. However, attracting, engaging, and convincing customers is what every company wants to do, and that’s what marketing’s about.
Search engines, social media, blogs, emails—digitisation transformed marketing completely. The Internet became an all-pervasive communication media that gave businesses significantly higher exposure than print, radio & TV could ever do. But it was never that easy to attract the masses, and it still isn’t.
The age of digitisation and digital marketing has increased competition significantly. Consumers have a plethora of options available when looking for something online. Your site may possess perfect polished content and still be unable to garner targeted conversions & sales.
Why, you wonder? One of the most common reasons is the lack of power words.
What Are Power Words?
Nobody wants to deal with businesses that they can’t connect with. Your leads need to feel a certain level of confidence, belonging, and trust with your content to engage with it further.
Power words are one of the best ways to make your audience connect!
Power words evoke emotional and psychological responses. Copywriters and marketers often use them to entice, nudge, and move the audience into action. Be it clicking on a CTA button or a Google SERP result, power words can urge audiences as is necessary. From the most reputed online dissertation help service to the biggest e-commerce platforms, they are near-ubiquitous.
- Typical power words tend to be emotional and a bit personal. Their primary goal is to extract a particular sensation or bring about a specific action in the reader.
- Power words can be inflammatory or reassuring, and everything in between. But, irrespective of their nature, their purpose is always to cause or drive action.
- One of the most surprising things about power words is their ability to mesmerise & move. You may think people won’t fall for them, but they do, time & again, even if they know that they shouldn’t.
- Power words will compel the audience to exhibit an emotional response to your work. So, if you believe your content has what it takes and want to improve CTRs or conversions, add power words.
There’s intense competition online and quite challenging to get noticed by the right kind of crowd. So a business needs every edge to boost its visibility, and power words offer just the right kind.
Let’s look at six of the most potent power words in content marketing.
The Six Super Power Words
You can find the following six words almost everywhere online. From start-ups & disruptors to mega-corporations, everybody loves to use these words.
- New
New, brand new, new and improved—terms with the word new are everywhere. New remains one of the most dominant power words in marketing. It attracts our attention and compels us to investigate further. Add new to your product descriptions, offers, articles or blog posts, and witness your conversion rates rising substantially.
- FREE
Everybody loves freebies, so it’s no wonder that this power word increases clicks & boosts engagement. Promise your viewers something free, and they will flock to you & even take favourable actions.
- Because
This is yet another influential power word that allows marketers to justify an action. A because makes it clear why someone should buy a product or avail of a service.
- Instant
A potent word, using it allows content writers to tap into our wish for instant gratification. People have little time to waste and even less attention span, and instant promises something instantly.
Terms like instant access or instant help can rake in higher clicks, conversions, and sales.
- How To
Did you know that how to is one of the most retweeted phrases online? How To is a prevalent title for online blogs, articles, guides, and the like. It is a powerful word as it promises the audience information or solutions.
- You
An incredibly powerful word, ‘YOU’, puts the spotlight on the reader. Using this word makes the reader think that a product or a service is tailored just for them. ‘You’ gives any content a conversational tone and makes the content less sales-oriented. It’s one of the most persuasive words in the English language.
Now that we are done with the six mighty power words, it is time to look at 150 more words of incredible engagement power.
150 Power Words To Boost Conversion & Sales
Let’s begin right away with:
A List of Urgency Words
Urgency words are meant to create a sense of urgency among readers. They help make an impression of an immediate and pressing need behind a particular offering. Urgency power words emphasise scarcity, limited time offerings and value. These words lead consumers to believe that they only have little time to capitalise on a scenario or deal.
Here they are.
- Bargain
- Before
- Big Deal
- Big Time
- Bonus
- Cash
- Cheap
- Deadline
- Double
- Instant
- Jackpot
- Limited
- More
- Now
- Premiere
- Profit
- Quick
- Reduced
- Running Low
- Running Out
- Savings
- Scarce
- Special
- Surge
- Ultimate
- Value
- Runs Out
- Today
- Takeaway
- Exclusive
- Expiring
- Extra
- Fast
- Final
- First
- Frenzy
- Giveaway
- Hurry
- Immediate
Powerful Affirmation Words
Affirmation words serve two primary contexts— focusing on the high quality of a product or service and boosting the consumer’s self-perception. They highlight how an offering goes above and beyond its contemporaries & competition. Using affirmation words makes lead prospects believe that a product or service will offer something they have always yearned for!
- Celebrated
- Colossal
- Courage
- Daring
- Delight
- Effortless
- Empower
- Epic
- Incredible
- Jaw-Dropping
- Life-Changing
- Lovable
- Magic
- Mind-blowing
- Miraculous
- Next-Level
- Perfect
- Phenomenal
- Remarkable
- Sensational
- Spectacular
- Splendid
- Amazing
- A-Plus
- Astonishing
- Astounding
- Awesome
- Beautiful
- Blissful
- Breath-taking
- Brilliant
- Celebrate
- Staggering
- Striking
- Stunning
- Terrific
- Thrive
- Unbeatable
- Unbelievable
- Excellent
- Excited
- Extraordinary
- Eye-Opening
- Fabulous
- Fantastic
- Fearless
- Fierce
- Flawless
- Glorious
- Greatest
- Grit
- Happy
- Heart
- Hero
- Hope
A Bunch of Trust Words
These words help develop confidence in a brand. Trust words reassure the audience and reaffirm a business’s credibility. These terms are all about convincing people that a company will keep its word, deliver what’s promised, and keep on doing so.
Using trust words helps consistently through content can help build over time. The business, however, must follow up and deliver on all such promises.
Popular trust words include:
- Lifetime
- Loved
- Proven
- Recognised
- Track record
- Trusted
- Well-respected
- Accredited
- Approved
- Best-selling
- Certified
- Dependable
- Excellent
- Genuine
- Honest
Security Words
These words put consumers at ease. Somewhat akin to affirmation words, they make readers feel safe, secure, and confident about a business. Security words build trust and reliability, moving lead prospects to action. If you are struggling with your maths homework then you can take assistance of Math Problem Solver.
Here are some of the most potent ones.
- Authentic
- Automatic
- Authoritative
- Authority
- Best
- Best-selling
- Better
- Bonafede
- Cancel Anytime
- Certified
- Definitive
- Dependable
- Accredited
- Anonymous
- Approved
- Detailed
- Endorsed
- Ensured
- Expert
- Fail-proof
- Foolproof
- Genuine
- Guaranteed
- Guilt-free
- Legit
- Sensible
- Sure-fire
- Tested
- Thorough
- Trustworthy
- Unconditional
- Verified
- Well-beyond
- World Class
- Worry-Free
- Patented
- Professional
- Protected
- Proven
- Refund
- Reliable
- Research-Backed
- Results
- Risk-Free
- Scientific
- Secure
Those were 156 of the most influential & effective power words in online marketing. Hope this article comes in handy for all readers alike.
Take care!
Author-Bio: Ethan Taylor is a marketing professional from Bristol, the UK and offers Dissertation Help Online. A blogger and content writer, he teaches part-time at MyAssignmenthelp.com, a leading global academic service provider.