An online video platform or OVP is a type of video hosting provider which lets users download and stream video content to viewers. Such platforms are incorporated with live streaming software and have in-built video players which facilitate adaptive streaming on any device. The most general video players operate on Apple’s HTML5 technology like THEO player. There are various reasons for making use of video streaming platform for video sharing, which includes lead generation, creating brand awareness, and offering paid access to video broadcasting or streaming.
Videos have turned into the most in-demand choice for the consumption of content in the present day. 96% of customers in 2020 upgraded their online video consumption, and 9 out of 10 users reported that they wanted to view more videos from businesses and brands. In 2022, the average viewer is assumed to utilize 100 minutes every day viewing online videos. More users are even opting to create video streaming website on their own.
Benefits of Using an Online Video Platform
Best video streaming solution is increasingly becoming more popular and the use of online video in the professional zone is unlimited. Broadcasters are organizing virtual gatherings and in-person live streaming events to create revenue. Businesses are making use of online video for sales, marketing, and in-house training. Radio stations and television are transferring their programs on the internet. Professional broadcasters depend on the backing of online video platforms for content hosting and distribute it to audiences. The online video streaming industry is a booming business. It is now used for many use cases across multiple industries.
1. Quick or Instant Playback
In the starting stage of the internet, there was a need for webmasters to add a link on their website if they wanted to do video sharing with visitors. Visitors would have to download the videos and view them later on. But video streaming has changed the game as you can now get instant playback.
2. Piracy Protection
Letting your website viewers download video files – especially material which is copyrighted – makes it simple for the content to be pirated. The video files which have been downloaded can be shared with others via networks of file-sharing and other ways. The technology of streaming video is difficult to copy and does not let users save a copy to the computer if you would not like them to. It is not ideal but offers improved peace of mind about spreading your content online.
3. Clarity of Picture and Sound
Not like pirated websites, the audio and video quality of content streamed or movies is generally high. Videos will be streamed in HD.
4. Zero Download Time
An online video platform has made it easier for viewers to see their favorite shows without being concerned about download time. You just require a stable internet connection to see any show. You can now build video streaming website by referring to online sources. Learn how to make a streaming website today.
5. Memory Space Not Required
As no downloads are a part of the system, you are not to worry about running out of memory space or disk space. Downloading large size videos to the computer may consume huge spaces on your computer, which may impact your computer performance. Online video streaming solutions are a popular choice today.
6. Multiple Streaming Options
Streaming websites provide you an opportunity of selecting from their wide list of options. There is no limit on the number of videos you can see in a day, provided you have paid for the subscription. You can develop a video streaming solution at your convenience today.
7. Video Hosting Retains Viewers on Your Website
The primary reason to utilize hosted video platform is to retain viewers securely on the website. You don’t need the link which they click to lead them to view the video on DailyMotion or YouTube. You want to keep the video on the website to hold the interest of the viewer. Video hosting sites are the only actual service that will allow you to do this.
8. You Have Additional Control Over the Branding
A different reason to consider making use of a video streaming solution is to achieve more control over the branding. Several free hosting sites have the provision of branding their own page with your video. When a visitor sees your video on a platform that is hosted, they are introduced to all the brandings the website is engaged with. When you pay extra charges to have your video hosted in a professional way, you get the benefit of having an additional level of control over the branding. The video content can be branded in any manner you like.
Conclusion
There is immense value in putting money in a professional video platform as consumer-level platforms such as Facebook and YouTube are not, most of the time, able to fulfill all the requirements of larger businesses. Business video hosting platforms are cloud-based and provide cutting-edge security features, allow complex monetization schemes with the help of integrated paywalls and add tools to simplify integration with present workflows. Free online video platforms do not offer these services. Those capacities, along with a lot of others, are capable to meet the requirements of B2B live streaming effectively in comparison to consumer-grade video platforms.
The live video streaming solutions platform is full of a lot of amazing options. Selecting the right platform can be daunting, but it is suggested you take a step back, revise your priorities and goals and select an online video platform that fulfills your every requirement. Platforms that are consumer-focused are presently the most in-demand platforms for video sharing and self-hosting. Facebook Live and YouTube Live are the leading players in the market. Billions of people, across the world, are consuming these services today