Data-driven strategies are being used by companies as a way to identify new opportunities, create content clusters across their sites, and establish a presence that their target audiences will find difficult to ignore. We will introduce you to a new method of content marketing, which includes monitoring for ‘unlinked mentions’ and creating your own niche.
What your backlink profile consists of
Backlinks are crucial for your site to rank better in Google search results, so you should know how many you have and how good they are. Using your backlink profile, you can build a link-building plan to improve your search ranking and conversions. Marketing teams and agencies looking to boost a site’s backlink profile can get hung up on the Domain Authority (DA). You should build your backlink profile on high-value locations first, such as:
- Such websites are regarded as rockstars by your target audience (for example, Forbes in the financial sector).
- Include them in content that supports your brand messaging and narrative, and have them written by an industry expert
- A company that specializes in the niches you have identified that your competitors do not. It is my preference to seek out competitive placements; however, more importantly, you should be striving to establish yourself in new territory where you can be the first to stake a claim.
In the end, quality must be prioritized over quantity. Having worked for early-stage firms, I have found that quantity can sometimes overshadow the value of placements that result in genuine recognition. Getting your material in front of a high-intent, high-value audience will give you the monetizable value you seek in the medium term.
A data-driven approach to building backlink profiles
Watch for unlinked mentions
It’s one of the easiest marketing strategies that most marketing professionals overlook. You can get notified when your company’s name pops up on the web by checking for brand mentions. In most cases, the mention is ‘unlinked’, which means the person who wrote about you has something to say but hasn’t taken the time to include a link.
It doesn’t matter if you can do this daily, weekly, monthly, or even yearly. It’s important to contact the people in question and ask them to add a link. It only takes a few minutes, but it can impact your DA and search rankings a lot!
Look for competitive backlinks
There is no need to simply compete for backlinks; you should also construct your own path, but first things first (more on creating your own backlink profile in a unique niche in the next section). You should regularly check the internet. In order to map the competitive landscape, you should search the websites of your competitors, as well as information sources relevant to your industry, but not necessarily your ‘direct competitors’ You may not want to get every backlink your competitors have, but knowing who the competition is will help you. Once you know who your competitors are, you can contact them to gain the attention of their audiences.You can also Scrape data by using different web scraper & crawler.
Developing your own niche
As previously indicated, you should compete for rival links when they are appropriate. Ideally, you should find a situation in which your opponent has a ‘weak presence’ or is entirely absent. You can accomplish this by creating a new website focused on content clusters that are especially appealing to specific audiences (such as finance, eCommerce, insurance, etc.). In addition, you can link your ‘home blog’ to this website. The results can be spectacular, and it all starts with data. But how? It is one method to discover uncharted territory by collecting backlink data about your competitors, other actors in your sector, and user-generated data. Moreover, the latter will reveal what consumers are searching for on search engines as well as what content they are sharing on social media. You may be able to find valuable content/backlink gaps where you can swoop in if you compare your competitors’ marketing data with user-generated data.
Crawling search engine results
SERP data is essential for determining which keywords are performing the best in search results, as well as which content is performing best in the space where your company wants to operate. It is imperative to analyze long-tail and short-tail keywords directly from search engines rather than through third-party channels, which could skew your results. You may be surprised by what you find in terms of actual results for the intended audience. By contrast, acquiring backlinks from results appearing in your target audience’s top-10 searches is more effective than obtaining links from hundreds of obscure content clusters.
Conclusion
There are other ways to build backlinks besides ‘dofollow‘ links and content collaborations. In order to achieve the ‘industry hub effect,’ you need to establish a system that monitors the web for strategic assets to target on a frequent basis. If you use analytics to identify these changes, you will be able to create cross-site content clusters and establish a presence that is difficult to ignore by your target audience. If you use analytics to identify these changes, you will be able to create cross-site content clusters and establish a presence that is difficult to ignore by your target audience.
