Surely you must have heard about Google reviews, right? And there are high chances that you might have used it as well. Either to know about a business or to know the reputation of your business. After all, Google reviews have a huge impact on consumers and businesses.
While businesses look for the customers’ reviews on the Google review platform, they often overlook one underrate strategy. And that strategy is to embed Google reviews on the website. So if we put in simple words, what will be the purpose of collecting reviews if we aren’t showing them to our target consumers.
People now prefer visiting websites to make their purchases, displaying Google reviews can add great significance to businesses. And here are some of the advantages that might convince you to embed Google reviews on your website.
Why Should You Embed Google Reviews On Website
Before diving into the topic’s core, it is important to tell you how to embed Google reviews on your website. There are various ways of doing it, but we suggest you use social media aggregators tools simply because they ease your embedding process and provide various other features that bring more relevance to your strategy.
Now over to – Why you should do it. For that, we have filtered some major advantages and here they are:
1. Builds Credibility For Your Business
The first and most important benefit of this strategy is that it helps build the business’s credibility. We all know how important it is to build a trust factor between customers and businesses. Unfortunately, there have been various fake or untrustworthy brands that have made scams previously. And even in the perfect world, it is important to build trust.
With reviews, a potential customer can build trust in a brand. After all, Google reviews are authentic and trustworthy. And only authentic Google users can post on the platform, which makes it the best review platform. And when you opt to display them on the website, you eventually build credibility for your brand.
2. Helps your target customers with the purchase decision
According to Bizrate Insights, 59% of customers use Google reviews for reading the reviews. While, according to Trustpilot, 9 out of 10 consumers make their decision based on reviews. Hence we can conclude that Google reviews eventually help customers in their decision making. And this ultimately helps you in attaining more sales. So, why not showcase them to your potential customers. And one of the simplest ways to do it? – Embed Google reviews on the website.
3. Provides a better knowledge about brand/product
Rational customer wants to know more about the product and wants some tips on using a product. And who can be a better guide than the person using the product, right? People often use reviews to explain the product or provide some different uses of a particular product. By providing easy access to the information, you can help your potential customer to know more about the product. It can also act as a guide on what changes the product can bring to the life of customers.
It can eventually help you get more sales, as your customer can understand the product better and determine how useful it is.
4. Holds visitors on the website
People are spoilt for choices. As there could be goof number of brands are supplying the same kind of products. And that could be the case with you. While researching any particular product, consumers often visit various websites, refer to different reviews platforms, and whatnot. And then end up buying from different brands. To prevent them, consumers must stay at one website, which eventually explains more about your products.
By choosing to embed Google review widget on the website, you can showcase reviews of a product and explain more about the product and the option to buy it. Hence, keeping the visitor on your website and enchasing the chance of attaining more sales.
5. Builds a review cycle
A customer feels valued when a brand displays its reviews on the website. It also builds a strong customer and brand relationship. And your brand comes out as a brand that considers customers’ reviews and is transparent to show them on the website.
Another aspect of the same is – it helps in building the review cycle. How? When a consumer reads the reviews from a customer on the brand’s website, it will encourage them to post a review and enjoy their limelight on the website.
We also consider this as a strategy to attain more reviews for the business. It is like hitting two birds with one stone.
The Parting Note
We all are well aware of the importance of Google reviews for our business. It works like a booster that helps us to reach our business goals. While being on the platform, reviews can make a huge difference. Imagine the impact it can bring if you embed Google reviews on the website. The advantage mentioned above might have helped you make up your mind, and you will opt to follow this strategy to take your business to the next level.