Exhibiting at trade shows and trade fairs not only gives you a platform to display your brand but also offer common grounds to network and acquaint your brand to a wide number of audience, media personnel, key marketers, and competitors. This is the reason trade shows are organized on a large scale across the globe.
It is notable that every region and area has its own set of etiquette and ethics. And if you are exhibiting in a foreign land then it is your responsibility to be well acquainted with the etiquette and ethics of the specific region. Also, this will enable you to present your brand as per the trade show laws of the region.
Exhibiting as per the ethics of the region enables you to make a powerful impact over the visitors, allows you to effectively send your marketing message, and builds a solid reputation for your brand. If you are planning to exhibit in Europe then you must know that the region has a set of etiquette and ethics for trade shows and events just like any other continent.
Hence, to enable you to have a winning exhibit in Europe, we have mentioned a few trade show etiquette and ethics while exhibiting in Europe.
Greetings
In most parts of the European continent, handshakes are the way of formal greetings just like in most cultures. We advise you to keep the handshake lighter but of a firm grasp. In Europe, a tight grasp handshake isn’t very common. Also, a slight nod of the head along with the handshake is a pleasing form of greeting in Germany.
Introductions
While exhibiting in Europe, it is advised that you should introduce yourself before getting in a conversation with clients. You can also provide your designation to the clients at the end of your name to let them know who they are dealing with.
Basic etiquettes
One of the most valued virtues in Europe is Punctuality. If you have organized a meeting with your clients at a particular time then you must be at the venue at least 5 minutes before the given time. Also, never arrange meetings during the lunch break which is from 1 pm – 3 pm and no formal meetings are entertained during this time period.
Communication
English is the commonly spoken language in most parts of Europe albeit this differs from country to country. Typically, most of the conversations during trade shows are conducted in English. But, it is recommended that you keep your conversation brief and to the point with visitors instead of beating around the bush. Also, avoid name-calling and blame games during formal meetings.
Dress code
It is advised that you are formally dressed at trade shows and business exhibitions in Europe, particularly if you are attending the show strictly for business purposes. Men may get dressed into a formal jacket, trousers, and clean, formal shoes and also add a tie if required. And, women may get dressed into a formal dress, or below the knee skirts and shirts at trade shows and exhibitions.
Handouts
Handing out gifts during a trade fair or trade show isn’t very common practice in Europe. However, if you are still planning on gifting visitors or your key clients then ensure your gift isn’t anything personal and is smartly wrapped in a ‘not-so-fancy’ wrap.
Exhibiting in Europe? Contact Radon to fulfill you’re A-Z Exhibiting Needs
If you are exhibiting in Europe and are in search of the best exhibition stand contractor then Radon could be your best option. We can help you hire the best and most unique exhibition stands while exhibiting at any corner of Europe. Along with this, we also offer turnkey exhibition services including shipping, installation, and dismantling of the stand so you get a hassle-free exhibiting experience in Europe. Contact us today and talk to our experts to know more