According to experts, it only takes fifty milliseconds for an individual to come up with an opinion about your website. This fact proves the importance of creating a fleeting first impression on people the first time they pay a visit to a website.
Also, about eighty-five percent of consumers stated they want a business to possess a high-quality website. This value increases to ninety-one percent, especially if your target market includes millennials and Gen-Z. That’s why you need an agency of Ecommerce Website Design in India that follows the practices elucidated below for designing e-commerce platforms.
Branding consistency: An individual who knows your brand will expect your website to be the mirror image of your company. He/she will expect the site to replicate the look and style of your business. You probably don’t want potential customers wondering whether they’re at your business website at all or not. It’s the first step of designing ecommerce websites that incorporates taking an omni channel approach with branding. It’ll provide consistency to the customer experience across every digital channel of your business, as well as your physical location.
Design cleanliness: Almost sixty percent of all people prefer interacting with visually appealing ecommerce websites. When it’s about designing the homepage, the “less is more” strategy should do the trick. You may feel like adding as many photographs and textual data as possible, but if you do that, you’ll simply overwhelm your visitors. Just think of your homepage as the storefront of a brick-and-mortar shop. Nobody displays everything they sell on the front window. Instead, they engage and entice prospective customers using a handful of words and sentences that can convey the most important brand message, combined with a few pictures. You have to do the same thing.
High-quality pictures: Everyone is aware of the age-old saying that goes, “a picture is worth a thousand words.” You have to abide by this saying if you want your ecommerce website to be successful. According to a study conducted by market researchers on online shoppers, seventy-five percent of them said that a photograph influenced them to make a purchase. The approach of “showing and not telling” is exceptionally effective in the field of e-commerce.
Intuitive navigation: Around three-quarters of buyers say that the most crucial factor in the design of a website is navigability. You have to make sure the providers of Ecommerce Website development services in India build an intuitively navigable website for your business. Every buyer expects to find what they want within moments, and the navigability factor of your ecommerce website will dictate whether they’ll get to what they seek within a few moments or not. You have to ascertain your developers put everything where people expect them to be so that the buyer can complete his/her “journey” without encountering hitches of any kind.
Apart from the ones described above, there are a few other factors you need to look into. For instance, you must complete the navigability feature of your ecommerce website by adding a call-to-action or CTA button at an appropriate spot. There should also be a compelling message that’ll give customers a reason to click on the “buy now” or “sign up” button. Design responsiveness is yet another crucial aspect of web designing. No matter what you do, a website will only succeed today if you optimize it for mobile devices.