Today we talk about the tourism sector and the professional figures required, in general, we talk about tourism operator indicating a figure able to design and implement the development of the tourist offer, manage the use of resources and territorial tourist services; formulates commercial proposals, and gives rise to the demand and the different forms of tourism (holiday, business, cultural, sports, and congress), in particular, we will see:
- manager of local tourism development projects
- tourism marketing director
- researcher: expert in tourism analysis
- director of the cultural site
Tourism professionals
Designing, selling, and hosting tourist stays: is the goal of tourism professionals. With millions of employees, this industry is very dynamic and has undergone profound changes related to the Internet. New professions have thus emerged around travel and leisure.
Welcoming the millions of foreign tourists who arrive in Italy every day or organizing the stays of Italians abroad: this is the mission of tourism professionals. The world’s leading industry leader, this sector generates a turnover of billions of euros.
It directly employs more than a million people and creates a lot of new jobs every year. While half of these positions are in hotels and restaurants, there are also many employees working for tour operators and travel agencies and in the culture, sports, and leisure sectors.
Tourism and the hotel and restaurant industry cover a wide variety of trades and training courses ranging from online adult education to undergraduate and university master’s degree programs. These are sectors in which unemployment almost does not exist and where the prospects of finding work are guaranteed, both in Italy and abroad. In addition, whatever your level of initial training and the profession chosen, the will and motivation often allow for career development that few sectors of activity offer today.
This guide gives you a comprehensive overview of professions and training to help you choose from the wide range of courses leading to professions in tourism and the hotel and catering industry. It will be your resource to help you choose the right path and to guide you toward a successful career.
The tourism sector: how dreams are sold
The tourism sector has undergone profound changes in recent years with the Internet: e-tourism accounts for more than half of the total volume of e-commerce activities. Tour operators mainly recruit profiles related to e-commerce or e-marketing. Even in travel agencies, needs and professions have evolved: the branches previously responsible for entering booking data have become real sales consultants in charge of promoting and marketing stays. No wonder sales and consulting professions account for 80% of hiring in the industry. Even in the public sector, the professions of promotion of the territory continue to develop and make use of qualified profiles, knowing how to guarantee the advertising of a territory or a region to national and foreign tourists.
Tourism operator: the new outlets for tourism and the professions of the future
Green tourism, adventure trips, thematic stays around enology or cinema: today the tourist does not hesitate to decline their tastes and their lifestyle by traveling and wants tailor-made. An evolution that puts marketing professions such as product managers or tour operators first, and that are as many opportunities to be seized for young graduates. In addition, the arrival of a new international clientele, especially Russian and Asian, is forcing professionals to adapt to their needs and cultural characteristics. Finally, business trips offer significant opportunities, with a turnover of billion euros and the organization every year of thousands of fairs, exhibitions, and congresses throughout Italy.
For more information on typical jobs, we invite you to consult the benchmarks for tourism and the hotel sector, as well as the numerous job descriptions that we offer you in this section.
Profession Manager of tourism development projects: missions, training, and salary
The development project manager develops and implements a global tourism development strategy to revitalize a territory. Accompany and advise elected officials or any other local actor. His missions, his training, his salary, and his career opportunities, are in this job description!
The missions of the person in charge of the project and tourism development
In collaboration with local actors (elected officials, service providers, etc.) and managers of the development missions he can manage (depending on the size of the structure), the development project manager coordinates and ensures the promotion of projects to improve the tourist offer.
The person in charge of the development project carries out a territorial and sectoral observation to detect new trends and propose an innovative tourist offer: thematic stays, adventure trips, ecological tourism… Its goal: is to increase the attractiveness and the tourist flow by revealing the most beautiful treasures of its territory.
To carry out his mission, the development project manager must build a very large network of partners and professionals. It must also be unbeatable on its territory.
Skills/qualities needed to become responsible for tourism development projects
Knowledge of communities, institutions and public actors, actors in tourism promotion and marketing:
- Communication and facilitation skills
- Sense of listening and organization
- Curiosity, reactivity, autonomy
- Practice in foreign languages
Must be able to manage the management processes that characterize the management of a tourism company, and perform their functions in the management of the tourist company in particular about the management of human resources and the optimization of the operation of customer services in the perspective of customer satisfaction. In the training courses, they will have to provide, in addition to the classic subjects, also: destination management, business administration, organization, and human resources
Training: how do you become a manager of tourism development projects?
Due to the multiple aspects that this position requires extensive training:
- Diploma of Secondary Education with a specialization in Tourism
- Bachelor’s Degree in Tourism you can find some of them on our Tourism Sciences catalog
- Master’s Degree in Tourism
From our catalog open to graduates and graduates:
- Travel consultant travel agency operator
- Expert in territorial tourism development
- Operator of the promotion and reception of tourists
- Expert technician of local tourist design
- Tourism Marketing Technician
- Technical Enhancement and Promotion of Cultural Heritage and Activities
Job opportunities for the local tourism development manager
The development manager works within a local authority or institutional body such as a tourist office, a departmental tourism committee, a regional tourism committee, etc.
The tourism sector offers many opportunities in France and abroad. However, project manager positions are few and accessible after significant professional experience in a tourist office, a tourism development agency, or within a community in terms of tourism development, for example.
Professional evolution
The development project manager can climb the ladder by dealing with increasingly important structures: city, province, and region.
Profession Tourism Marketing Director: missions, training, and salary
He is the head of the marketing office of a tourist facility. Product development, market analysis or distribution, and communication strategy are its responsibility. Find out everything you need to know about the profession of tourism marketing director: his missions, his training, his salary, and his job opportunities!
The marketing director defines the strategy of his service, manages the entire marketing team of the tourist operation, and oversees all their operations.
The missions of a tourism marketing director
A key service of a company, marketing generates financial revenue through the conclusion of financial partnerships but also through the creation, development, and distribution of commercial products. The brand image and communication of the company are also closely linked to the marketing office: the tourism marketing director actively participates in the definition of their strategies.
Skills needed to become a tourism marketing manager
- Managerial and commercial skills
- Mastery of communication and information figures and tools
- Analytical mind
- Knowledge of foreign languages
Tourism marketing manager training
From our catalog ideal for adults with high school and university degrees:
- Master Communication and Digital Media
- Master Expert in Corporate Public Relations
- Master in Marketing and Business Innovation Management
- Tourism Marketing Technician
- Travel consultant travel agency operator
For those who aspire to a degree we have:
- Communication Sciences – FioreRosalba.com
- Economics and Business Management Sciences – FioreRosalba.com
Opportunities for the profession of tourism marketing director
Marketing is one of the most important services of a company, especially since the tourism sector is governed by strong competition. Market players must adapt and constantly review their marketing positioning. The opportunities are therefore real in this area. But it takes a bit of experience before reaching the position of marketing director.
Professional development of the marketing director
The marketing director can evolve within his company and be responsible for the entire structure.
The salary of a tourism marketing manager
The tourism marketing director earns, at the beginning of his career, between 4,000 and 6,000 € gross per month.
Profession expert in tourism analysis: missions, training, and salary
Before the launch of a new tourism product or the development of an offer, the mission of the research manager is to analyze consumer behavior and the offer of the competition. Find all his detailed missions, as well as his salary and the training required to exercise the position of officer of tourism studies, in this job description.
The mission of an expert in tourism analysis
The role of the research manager is fundamental in the development and structuring of a tourist offer. It carries out in-depth market studies and quantifies the economic and technical needs that the project will require. Finally, it analyzes the expectations of the audience and the various development imperatives. It is from the result of his study and analysis that the creation of a new offer is based.
Multiple tools
This professional uses different methods to work. It thus carries out statistical surveys on customers, analyzes their responses, and enters the field to observe consumer behavior and the offer of the competition. The researcher then carries out the analysis of this data that he transmits to his superiors. Sometimes, it even processes specifications.
Skills needed to become a tourism researcher
- Mastery of quantitative and qualitative analysis methods
- Technical skills
- Sense of observation, analytical mind
- Relational, and editorial skills
- Organization, rigor
Read more at: https://www.geekbloggers.com/
