There’s no better time to start planning how to advertise your YouTube channel than right now.
In 2021, the video-sharing platform will have 1.86 billion members globally, making it the second most popular social media network.
Making it an excellent venue for you to convey information about your products or services.
However, if you create a YouTube Channel in the hopes of releasing video about your product or service and gaining a large number of views and subscribers without doing anything else, you will be disappointed.
As a result, in this article, I’ll share with you ideas for free best YouTube video promotion channel promotion that will help you gain more viewers and subscribers, which will help you grow your business. aid in the promotion of your products and services
Register for our 90% digital marketing course to learn more about how to expand your business online and gain all the tactics you need.
How to get free publicity for your YouTube channel
There are approximately 37 million YouTube channels, and every minute, over 500 hours of new content is uploaded to YouTube, equating to 12,000 hours of new content per day.
As a result, your 3- to 4-minute video material faces stiff competition, and it’s not enough to simply create and publish your content on YouTube; you’ll need to market your YouTube channel to stand out.
What was popular when YouTube first gained popularity isn’t always what you’ll find on the platform today.
YouTube has been a popular location for businesses and brands to sell their products and services in recent years.
Many organisations and brands now use YouTube to promote their content, making it an excellent addition to any marketing strategy.
However, you will need to entice people to view your videos and subscribe to your YouTube Channel without spending a lot of money in order to make the most of YouTube.
That is why it is critical to understand how to market your YouTube channel for free.
Here are some free techniques to help you promote your YouTube channel.
Create stuff that is worth sharing
We recognise that even the best material in the world will be irrelevant if no one sees it, and that no one wants to watch bad stuff.
If you want to properly market your YouTube channel, you must first load it with content worth advertising, or visitors will just watch once before unsubscribing and never engaging with your video content.
Furthermore, bad video quality can undermine even the best content. So, before you publish anything, make sure it looks professional.
Use a high-quality camera, perform a sound check before filming, then edit the video content appropriately before posting it to YouTube.
Optimize your YouTube SEO
If you truly want your YouTube channel to get seen, you should employ SEO techniques.
One of the best free tactics for promoting your YouTube channel is SEO (Search Engine Optimization).
This is because YouTube is not only a video-sharing platform, but it is also the world’s second-largest search engine after Google, with over 3 billion monthly queries.
YouTube search engine optimization will greatly increase your chances of being discovered.
As a result, you must ensure that the proper keywords are used in your headlines, video descriptions, and tags.
Keywords
To get the best keywords for your YouTube videos, start by typing the topic into the YouTube search bar and letting the suggestions lead you.
There are also numerous YouTube SEO tools available to assist you in identifying the keywords that your target audience is searching for so that you can generate relevant content and optimise it for search.
Tubebuddy, YouTube analytics, Google keyword planner, YouTube Autosuggest, RapidTags, and other tools are among them.
With these tools, you may conduct proper SEO research and obtain the most up-to-date, accurate, and necessary information for SEO.
Titles of videos
When you’ve decided on your target term, add it in the title of your video, preferably at the beginning. Because your video’s title is the first thing viewers will notice.
As a result, your title should be catchy and include your keyword.
It’s also worth noting that if your video content title exceeds 66 characters, Google will automatically truncate it, so make sure it stays within that limit.
Tags tell the YouTube algorithm what your video is about right away.
Ensure that your tags are appropriate for your brand and content.
If you add unrelated tags to improve your ranking, people will leave your video, and the YouTube algorithm will adjust your ranking accordingly.
Because YouTube wants people to stay on the site, if your video doesn’t engage them, it won’t be ranked.
Determine your target audience and what they desire
When developing YouTube video content, make sure the type of video material you generate corresponds to what your target audience wants.
Begin by learning about your target audience and the kind of content they want to see from you.
If you’re just starting to advertise your YouTube channel, look at your competitors or other video creators in your sector.
Look at which of their videos gets the most views and interaction. This can help you figure out what kinds of themes and video styles your audience is interested in.
For category tagging and search, YouTube, like many other social media platforms, uses hashtags.
Using hashtags can make it easier for people to find your video.
Up to fifteen (15) hashtags are allowed on YouTube; if you use more, all hashtags used in the video will be ignored.
Always utilise hashtags that are related to your business and content.
You may build custom branded hashtags that will direct visitors to more of your material on your YouTube channel if they use them.
Make your thumbnails unique
One of the simplest yet most effective strategies to advertise your YouTube channel is to create personalised thumbnails.
Consider your title and thumbnail as a one-hit wonder for piqueing a viewer’s attention in your YouTube video.
If you don’t make a custom thumbnail, YouTube will use a screenshot from any video as the thumbnail; regrettably, the image it collects is occasionally a blurry one.
Making your own thumbnails not only improves the overall appearance of your films, but it also conveys a sense of competence.
Organize a competition
Running a contest is one approach to promote your YouTube channel.
Running a contest draws a lot of attention, and if done right, it may help you grow your YouTube subscriber base without attracting individuals who are solely interested in the contest and not your brand or content
It’s critical to give out something precisely related to your specialty to weed out those who aren’t interested.
Regardless of your niche, you should be able to come up with something fascinating to give away.
If you provide digital marketing services, for example, you could provide a free E-book or a free practical session on how individuals may build their businesses online.
The more valuable the prize you’re giving away throughout the contest, the higher the level of interest.
Remember that the goal of the contest is to get more people to subscribe to your YouTube channel. Make sure that subscribing to your channel is one of the entrance criteria.
Request that viewers interact with your video material
Sometimes the greatest method to get your videos recognised is to simply ask for engagement.
Because not everyone who watches your videos will remember to like, share, or subscribe to your channel on YouTube.
As a result, including these warnings in the description or mentioning them in the movie itself is critical.
Encourage your viewers to respond to a question in the comments box, like, share, subscribe, or watch another video to keep them engaged and promote your YouTube channel.
Other Social Media Channels to Promote Your YouTube Videos
Promoting your YouTube videos on your other social media networks is the simplest approach to grow your following.
It’s no secret that video content dominates in terms of engagement and performance on social media.
As a result, you should market your YouTube channel on other social media platforms.
You may quickly share your YouTube videos on social media platforms such as Facebook, WhatsApp, Twitter, and LinkedIn.
Conclusion
Despite the fact that YouTube is constantly bursting with video content, users continue to demand more.
To avoid your videos getting lost in the mass, you’ll need a solid YouTube marketing strategy that includes both paid and free advertising.
You may not have the financial resources to run sponsored advertising in order to expand your YouTube channel if you are just starting out.
If you follow the tactics I presented in this piece, you can get more YouTube views, expand your subscriber base, and manage your own narrative for free.
Register for our 90% digital marketing course to learn more about how to expand your business online and gain all the tactics you need.