Working with the proper influencers and Influencer Marketing Agency New York is critical to the success of any influencer marketing program. Ensuring that the influencers are not only relevant, real, and engaging but also aligned with your brand’s values and the image, will make a significant contribution to your efforts.
Finding and researching the proper influencers may be a daunting task. During your search, you will need to consider several variables. You’ll also need to be on the lookout for any indication if an influencer is genuine or not! You may therefore enlist the help of an influencer marketing agency in New York.
Whether you embark on a journey of influencer discovery on your own or you consult with an Influencer Marketing Agency in New York, here are a few criteria to consider when selecting the proper influencers.
Audience
Working with influencers that have a suitable audience for your company is critical if you want to reach out to potential customers. You may find influencers with an audience in your target area, age, or gender by using audience demographic elements offered on influencer marketing platforms. This allows you to communicate with the proper audience to whom you can promote your products and services.
Engagement numbers
Engagement rates demonstrate how strongly an audience connects with and reacts to the content of the influencers. If there is good engagement then this could mean that the audience is interested in what the influencers have to say.
To calculate a post’s engagement rate, first, you have to sum the total number of likes and comments received by the influencers on that particular post. Then divide the sum by the number of followers of the influencers, and lastly multiply the result by 100.
To find the average engagement rate of an Instagram profile, you have to compute their engagement rate across a minimum of 10 posts. You should also analyze whether the influencers are taking the time to reply to their followers in addition to assessing engagement rates.
Influencers that respond fast to comments are more likely to form strong bonds with their fans. As a result, their followers are more inclined to care about the material that is shared with them.
Values
Before collaborating with influencers, be sure your brand values and those of the influencers are compatible. For example, if the influencer is vegan then it would be out of place for them to endorse meat goods. To gain a feel of their principles it’s best to examine the influencers’ Instagram bios, photographs and videos, and even captions.
Their profiles may indicate some of their likes and dislikes, as well as the products and causes for which they are ambassadors. You should also search for photographs or videos that are relevant to your industry.
You can observe what the influencers usually talk about and what they believe in by reading their captions. You’ll be able to assess the sort of content they produce after that, as it’s probable they’ll do so.
Authenticity
Genuine influencers have a loyal fan base. By becoming specialists in their field, such as food and drink or fashion, they may gain the audience’s loyalty and trust. They demonstrate their knowledge by including authentic, personal tales, recommendations, and guidance in their postings.
You may check how genuine the influencer is by scrolling through their Instagram captions on both regular and paid posts. Look for captions that are well-thought-out and tell a story.
Influencer captions for sponsored content should be interesting to their followers. Influencers may explain why they’re promoting a brand’s product or service, how it can be used, or why they love it.
You may also go through your unique brand hashtags or mentions to find influencers who are already fans of your brand. Your cooperation with them will be more real since they adore your products or services already and they’ll be wonderful ambassadors for you. You can also consult with your Influencer Marketing Agency in New York.
The quality of the content
You provide influencers creative flexibility to generate sponsored content for your company when you work with them. Given that their material will be representing you and your brand, it’s critical to ensure that the quality of their content matches your brand’s image. When looking at the influencers’ profiles, search for material that is clear, well-composed, original, consistent, and Instagram-optimized.
Relevance
Collaboration with influencers that are a good match for your company is crucial. You should be able to visualize your items or services being marketed on the influencers’ Instagram profiles when you’re scrolling through their feeds. Promotions for a real estate firm, for example, would be out of place on an Instagram feed of food and drink influencers.
Influencers with profiles that are a good fit for your company will have a following interested in your goods or services. Their sponsored pieces will connect strongly with their audience if you partner with them.
Frequency
When you’re looking at influencers’ Instagram pages, pay attention to how often they post new material. Influencers must engage their fans by publishing high-quality material on Instagram regularly to establish a devoted following. Instagram accounts that are active should post material at least once every 1-3 days.
Check how frequently the influencers post-paid material. You should aim for a decent mix of sponsored and non-sponsored material. If influencers write three or more sponsored pieces in a succession, their reputation may be jeopardized.
You should then go through some of their followers’ comments on their sponsored postings. Negative feedback suggests that the influencer might be pushing too many products.
Reliability
For your collaborations to run smoothly and efficiently, the influencers you choose to deal with must be trustworthy. For example, if an influencer is a slow communicator, it may prevent you from completing work on time.
Reliable influencers are proactive, which means they should answer swiftly and accurately to all of your messages. If influencers take more than a week to answer your messages, it’s a sign that after you start working together, they’ll be slow to communicate.
A review mechanism is also in place on several influencer marketing sites. You can read what businesses had to say about prior collaborations by looking at the comments they received.
