How to Get Booked on Podcasts: A Step-by-Step Guide to Becoming a Sought-After Guest
In today’s digital age, podcasts have become a powerful platform for sharing ideas, building authority, and connecting with niche audiences. Whether you’re an entrepreneur, expert, author, or thought leader, being featured as a podcast guest can skyrocket your visibility. But how to get booked on podcasts? Here’s a practical guide to help you land those guest spots and make the most of them.
1. Define Your Expertise and Audience
Before reaching out to any podcast, you need clarity on what you offer. What is your area of expertise? What makes you unique? Who do you want to speak to?
Why it matters: Hosts are looking for guests who can bring value to their audience. If you understand who you’re speaking to and what problem you solve, you’ll be more compelling and relevant.
Tip: Create a short positioning statement like: “I help small business owners improve productivity through AI-powered tools.”
2. Build a Strong Online Presence
Podcast hosts often vet potential guests by checking their online footprint. Make sure your website, social media, and LinkedIn clearly reflect your expertise and include media appearances or speaking experience.
Why it matters: A polished online presence builds credibility and helps podcast hosts feel confident you’ll add value to their show.
Tip: Include a “Media” or “As Seen On” section on your website with links to previous interviews, articles, or speaking engagements.
3. Identify the Right Podcasts
Start by researching shows that cater to your ideal audience. Use platforms like Apple Podcasts, Spotify, Podchaser, or Listen Notes to find relevant podcasts.
Why it matters: Pitching a podcast that doesn’t align with your niche or expertise wastes everyone’s time.
Tip: Look for shows that regularly interview guests, have active recent episodes, and serve a community you can authentically connect with.
4. Craft a Killer Podcast Pitch
When you reach out to podcast hosts, be concise and compelling. Personalize your pitch to show you’ve listened to the show, and clearly explain how your story or insights will benefit their listeners.
Key elements to include:
- Who you are and your area of expertise
- Why you’re a great fit for their audience
- 2–3 suggested topics you could talk about
- Links to past interviews or media (if available)
- A clear call-to-action: “I’d love to schedule a chat if you think I’d be a good fit.”
5. Create a Podcast One-Sheet
A one-sheet is a one-page PDF or webpage that summarizes everything a host needs to know about you.
What to include:
- Your name, photo, and bio
- Suggested interview topics
- Audience takeaways
- Links to social media and website
- Testimonials or notable features
Tip: Keep it simple, clear, and on-brand.
6. Leverage Your Network and Podcast Databases
Don’t hesitate to tap into your existing network. Ask your contacts if they’ve been on any shows, and request introductions. You can also sign up on platforms like:
- Podmatch
- MatchMaker.fm
- Podcast Guests
These marketplaces connect hosts and guests based on shared interests and audience fit.
7. Be a Great Guest
Once you land the spot, come prepared. Research the host, tailor your talking points to their audience, and bring energy and enthusiasm. Share actionable advice, tell stories, and be personable.
Tip: Always have a clear call-to-action for the audience, whether it’s visiting your website, downloading a freebie, or following you on social media.
8. Promote the Episode
When the episode goes live, promote it across your channels. Tag the host, create short clips, and even use it in email newsletters.
Why it matters: This shows appreciation and extends the episode’s reach—hosts love guests who help promote!
Final Thoughts
Getting booked on podcasts isn’t just about self-promotion—it’s about offering real value to listeners. With a clear message, a smart strategy, and a little persistence, you can become a podcast regular and grow your influence with every conversation.
