A good website structure is not only good for audiences, it is also good for crawlers that can move through web pages to find new content, thus improving your search engine rankings.
To optimize your site structure according to SEO, you must consider the following things.
- Prioritize the site hierarchy
A hierarchical structure of a website is very crucial. The hierarchical organization of web pages in a website is known as site hierarchy. An effective website must be simple to use, easy to navigate, and offer easy access to all the pages through links so that users do not get lost.
There are three types of hierarchical structure:
- Flat– By adopting a Flat Hierarchy, Google and other search engines will be able to find all your pages more easily.
- Logical – Always remember that your website represents information and it only makes sense if it is organized in a structured way.
- Categorized – You have to make appropriate categories as well as subcategories of web pages but ensure that it should be less, otherwise it will get messed up.
- URLs that are easy to navigate
URLs which are compatible with site navigation are easy to navigate. There are two benefits if you have a clear URL.
- Visitors can easily recognize their location on the website.
- A website’s pages provide Google with insight that eventually helps in marketing.
- Impressive internal linking structure
Internal linking is the skeleton of the website. Users can navigate easily between pages thanks to the logical structure. This allows them to establish a hierarchy of information for better understanding.
- WC3 Validation
The worldwide web consortium is used to check whether the website is compatible with HTML and XHTML format. A W3C-validated website will function the same way regardless of the browser used.
What would a site structure that is ideal look like?
The structure of a website should follow a pyramid structure, which starts with the homepage and then connects to a number of other pages.
- Homepage
The homepage is the most crucial part of a website. A homepage of a website attracts many users and is representative of a website.
- Categorization
To optimize the content on a website, Google recommends using a Theme Pyramid structure. If your blog is small to mid-sized, you should have two to seven categories.
- The subcategories
Always keep your subcategorization in a balanced format. For instance, if one category has 14 subcategories and the other one has only two then you might think of restructuring your content.
- Pages
Now pages are something that golds all the fantastic content, videos, images, etc. It is all about hierarchy. You only have to seek the attention of the reader to where to look. A title should be an H1 because it is the biggest element on the page. You must use H2 for your subtitles, H3 for those sections, and so on.
Why website structure is important?
- A good structure is a key to Google
The method by which your site is structured will give google a hint where to find the most appropriate content. The structure of the site decides how well search engines can understand what your site is about and what you are selling.
The crawlers of search engines crawl the website from the following links internal, external using a bot which is known as Google bot. As the links are followed, Google determines how the various pages are related. It is very important that your site’s structure acts as a guide for Google.
- Keep your website organized
As your website grows, you will add more and more pages, and if you don’t have a good website structure, things could get messed up. If you initiate a website with a good structure everything will have in place and would be very easy for the owner to categorize pages.
Conclusion
We hope you have properly understood how important SEO for websites is. Therefore, if you do not have a proper structure for your website, then it’s time to reassess it. By reworking the design and reorganizing some navigational elements on your website, you can improve structural SEO. You can hire an SEO services Agency to help you guide in proper SEO structure of a website.