Instagram provides many benefits to small businesses when they establish their presence on this platform. You’ll need a documented Instagram marketing strategy if you’re utilising Instagram to promote your business. Yes, even if you only manage the account.
You don’t want to miss out on many clients just because you aren’t on the network. Stay with this article reading for getting the tips on using Instagram accounts as a small business.
Create your profile
Take a look at your Instagram profile once you’ve set it up as a business account. Update the business categories, hours, location(s), a contact method, and connect any service or product catalogues, among other basic vital business profile things to consider.
Include photos that appear to be professional
Instagram is a photo-sharing social media network; therefore, posting visually appealing content is essential. Generic images aren’t going to cut it. Take photographs, edit them, and make sure you’re constructing a harmonious Instagram grid.
Tap the camera icon at the bottom of your screen to add a new photo. You can take a new print or choose one from your camera roll. There are several possibilities to personalise your post on the following screen.
You can apply a filter, tag other people, provide a caption, and specify where the photo was taken. With the advanced settings, you can also disable comments on this page.
Make use of the feature to save your post
It isn’t a public-facing approach, but it could help your small business’s Instagram content strategy. There is an option on Instagram to save a post and organise it into a collection. It is recommended, but not required, to establish groups. This feature can be used in various ways for research and inspiration.
Stream videos in real-time
In addition to Instagram Stories, users can record and stream live video that vanishes, similar to how Facebook Live and Snapchat work together. You can provide clients a behind-the-scenes peek at interesting areas of your business, exhibit items, and answer live queries through the comments.
Hashtags are a wonderful method to help Instagram users find content. Hashtags can contain letters and numbers, but no non-numeric characters are allowed.
Relevant hashtags can be a highly successful method for being noticed because users can search for hashtags and click on hashtags they see in posts in the app. Make sure that you’re utilising the appropriate hashtags for your brand.
Use Highlights to show off what your company is all about
Instagram’s Stories Highlights feature allows you to share even more information about your brand. Highlight will help the customers to Know better about your company and what kind of business you’re engaging in.
Discover your style
It’s all about the images on Instagram. Therefore, what works for a brand may not be suitable for yours. Pay attention to the colour scheme you’ve chosen. Most of the Instagram accounts employ a range of colour palette in their images, which helps them to boast a distinct style.
On Instagram, you may sell your stuff
Shoppable posts can also be used by small businesses to sell things on Instagram. A company sets up a product catalogue that is linked to its account. The product is then tagged in the same way that a person is organised in a post. To make a shoppable post, you must have a business account and sell tangible goods that meet Instagram’s merchant agreement and commerce regulations. Your catalogue can be created using Facebook, Shopify, or BigCommerce. If you are looking to buy instagram accounts in bulk click here to read more.