The global diaper market is predicted to reach a value of $90.8 billion by 2030, growing from $50.5 billion in 2019 and advancing at a 5.7% CAGR during the forecast period (2020–2030).
The number of working women has risen considerably in the past few years. As they have started realizing that they need to be responsible for themselves and be independent, more women have started stepping out of the boundaries of their houses. Over the years, the proportion of women in different industries has seen a hike.
Demand for Diapers Growing due to Rising Geriatric Population Suffering from Incontinence
The number of working women across the globe has risen significantly over the past few years. While before, women were considered fit for only child-rearing and household activities, years of rebellion and social movements have led to change in the societal structure.
The situation has improved a lot in developing countries as well, such as India. Today, women are actively participating in every field across the globe and are not just confined to their houses.
While the change is positive in every aspect, juggling work and bringing up a child are by no means an easy job. This is why women are increasingly seeking any help they can to manage their lives properly.
This has led to a rapid expansion of the diaper market across the globe. Now with the increasing utilization of these products, manufacturers are further trying to develop advanced and more durable items, such as eco-friendly biodegradable diapers.
It has been observed that in the first years of their life, babies use about 2,500–3,000 disposable diapers, which is creating a huge strain on the environment.
Moreover, traditional diapers are not biodegradable, owing to which, the preference for eco-friendly diapers has been increasing rapidly across the globe.
This being said, it is also true that a large number of women are still majorly responsible for bringing up their children. Finding a balance between their personal and professional lives has never been more important for women.
Ascribed to this, the demand for products that can aid in maintaining this balance, such as the humble diaper, has increased as well.
As per a research study conducted by P&S Intelligence, the diaper market is set to generate revenue of $90.8 billion by 2030, increasing from $50.5 billion in 2019 at a 5.7% CAGR during the forecast period (2020–2030).
How Are Women Responsible for Increasing Diaper Sales?
The diaper industry caters to both babies and adults; the demand for baby diapers has been higher up till now. The demand for these products is further predicted to rise in the years to come, owing to the increasing birth rate in emerging economies.
In addition to this, the increasing disposable income of people and growing awareness regarding hygiene are also projected to lead to the high demand for these products.
Women, especially working women, really do have an important role to play here. As they head off to work not long after giving birth, they need something to keep the baby dry and sanitized, while they are away.
This has been encouraging them to go for diapers, so they can be assured about at least one aspect of baby care and work in relative peace.
Raising Awareness about Adult Incontinence also Bolstering Diaper Sales
Incontinence, the loss of bladder control, is, more often than not, an embarrassing problem for people.
The severity of this problem can range from the leakage of urine while sneezing or coughing to having a strong and sudden urge to urinate, leaving the person with inadequate time to reach the toilet.The problem majorly affects older people, and it can be managed by seeking medical treatment.
Using a diaper is one of the best alternative ways via which this problem can be managed. The increasing geriatric population, and the growing number of adult incontinence.
The globe, rising affordability, and availability of these products decreasing hesitation among people regarding the use of diapers, and surging disposable income are leading to the high demand for adult diapers.
High-Level-Absorbents in High Demand
These days, the demand for diapers that have high absorption properties has increased substantially. In addition to having a high absorbing capacity, these products also have a finer quality, and, therefore, are preferred all across the globe.
Since these diapers offer better leakage prevention as compared to the conventional variants, the demand for them is projected to rise considerably in the years to come.
Furthermore, since the adoption rate of such products is rising, companies are focusing on developing absorbent-core technology. This super-absorbent polymer is produced by the polymerization of acrylic acid with sodium hydroxide.
The process takes place in the presence of an initiator and results in the formation of sodium salt of poly-acrylic acid. Not only does this polymer absorb 30% more fluid than conventional diapers, as per some claims, but it is also biodegradable.
Shift to Eco-Friendly Diapers also Being Witnessed
It has been found that babies use 2,500–3,000 disposable diapers in their first year. While reducing the use of these products may be a challenge, shifting to biodegradable diapers can have a positive effect on the environment.
Currently, most of the diapers available are non-biodegradable, and, hence, are contributing to the deterioration of the environment. For example, disposable diapers only account for 2% of the landfill waste in the U.S., which means that most of the disposed diapers are left unattended.
Owing to such factors, the need for shifting to eco-friendly diapers is increasing. Along with being eco-friendly, biodegradable diapers are also baby-friendly, as they are made using materials that are safe for the infants’ skin.
Demand for Diapers Highest in Asia-Pacific
The adoption of diapers has increased considerably in the Asia-Pacific region over the past few years. Below-listed is some of the major factors that are driving the demand for these products in the region:
- Rapidly growing geriatric population
- High birth and fertility rates
- Increasing life expectancy
- Surging cases of adult incontinence
- Growing disposable income
- Rising number of working women
- Increasing awareness regarding pediatric and adult hygiene
Traditionally a large number of people in APAC have relied on cloth materials for keeping the baby clean however, now that the lifestyle in the region has improved considerably and people are adopting diapers more.
In addition to all this awareness is being spread through advertisements and campaigns in the region regarding adult incontinence also which is further leading to the high sales of diapers.
In conclusion the market has been registering growth due to the increasing awareness regarding diapers also rising number of working women across the globe, and the surging demand for eco-friendly and high-absorbent diapers.
The research offers the market size of the global diaper market for the period 2014–2030.
Age
- Baby Diaper
- By product
- Disposable
- Ultra-absorbent
- Regular
- Super absorbent
- Cloth
- All-in-one diaper
- Flat diaper
- Pocket diaper
- Prefold diaper
- Fitted diaper
- Biodegradable
- Cloth training pants
- Cloth swim diapers
- Disposable
- By baby weight
- 0–6 kg
- 6–7.5 kg
- 7.5–9 kg
- 9–10.5 kg
- 10.5–12 kg
- Over 12 kg
- By absorption level
- High
- Low
- By product
- Adult Diaper
- By product
- Disposable
- Tab style
- Briefs
- Pads & Liners
- Cloth
- Swim diapers
- Biodegradable
- Disposable
- By size
- Small
- Medium
- Large
- By gender
- Men
- Women
- By absorption level
- High
- Low
- By product
Distribution Channel
- Pharmacies
- Convenience Stores
- Online
- Supermarkets/Hypermarkets
Absorption Level
- High
- Low
Geography
- North America Diaper Market
- By age
- By distribution channel
- By absorption level
- By country – U.S. and Canada
- Europe Diaper Market
- By age
- By distribution channel
- By absorption level
- By country – Russia, Germany, Italy, U.K., France, and the Rest of Europe
- Asia-Pacific (APAC) Diaper Market
- By age
- By distribution channel
- By absorption level
- By country – China, India, Japan, Indonesia, and the Rest of APAC
- Latin America (LATAM) Diaper Market
- By age
- By distribution channel
- By absorption level
- By country – Brazil, Mexico, Argentina, and the Rest of LATAM
- The Middle East & Africa (MEA) Diaper Market
- By age
- By distribution channel
- By absorption level
- By country – Saudi Arabia, Nigeria, South Africa, and the Rest of MEA
Chapter 1. Research Background
1.1 Research Objectives
1.2 Market Definition
1.3 Research Scope
1.3.1 By Age
1.3.2 By Distribution Channel
1.3.3 By Absorption Level
1.3.4 By Geography
1.3.5 Analysis Period
1.3.6 Market Data Reporting Unit
1.3.6.1 Value
1.4 Key Stakeholders
Chapter 2. Research Methodology
2.1 Secondary Research
2.1.1 Paid
2.1.2 Unpaid
2.2 Primary Research
2.2.1 Breakdown of Primary Research Respondents
2.2.1.1 By region
2.2.1.2 By industry participant
2.2.1.3 By company type
2.3 Market Size Estimation
2.4 Data Triangulation
2.5 Currency Conversion Rates
Chapter 3. Executive Summary
Chapter 4. Introduction
4.1 Definition of Market Segments
4.1.1 By Age
4.1.1.1 By product
4.1.1.1.1 Disposable diaper
4.1.1.1.1.1 Ultra-absorbent
4.1.1.1.1.2 Regular absorbent
4.1.1.1.1.3 Super absorbent
4.1.1.1.2 Cloth diaper
4.1.1.1.2.1 All-in-one diaper
4.1.1.1.2.2 Flat diaper
4.1.1.1.2.3 Pocket diaper
4.1.1.1.2.4 Prefold diaper
4.1.1.1.2.5 Fitted diaper
4.1.1.1.3 Biodegradable diaper
4.1.1.1.4 Cloth training pants
4.1.1.1.5 Cloth swim diapers
4.1.1.2 By Baby Weight
4.1.1.2.1 (0–6) kg
4.1.1.2.2 (6–7.5) kg
4.1.1.2.3 (7.5–9) kg
4.1.1.2.4 (9–10.5) kg
4.1.1.2.5 (10.5–12) kg
4.1.1.2.6 Above 12 kg
4.1.1.3 By absorption level
4.1.1.3.1 High absorption
4.1.1.3.2 Low absorption
4.1.1.4 By product
4.1.1.4.1 Disposable diaper
4.1.1.4.1.1 Tab style
4.1.1.4.1.2 Briefs
4.1.1.4.1.3 Pads & Liners
4.1.1.4.2 Cloth diaper
4.1.1.4.3 Swim diapers
4.1.1.4.4 Biodegradable diapers
4.1.1.5 By absorption level
4.1.1.5.1 High absorption
4.1.1.5.2 Low absorption
4.1.1.6 By size
4.1.1.6.1 Small
4.1.1.6.2 Medium
4.1.1.6.3 Large
4.1.1.7 By Gender
4.1.1.7.1 Men
4.1.1.7.2 Women
4.1.2 By Distribution channel
4.1.2.1 Pharmacies
4.1.2.2 Supermarkets/hypermarkets
4.1.2.3 Convenience stores
4.1.2.4 Online
4.2 Value Chain Analysis
4.3 Market Dynamics
4.3.1 Trends
4.3.1.1 Development of absorbent core technology
4.3.1.2 Growing e-commerce sales of diapers
4.3.1.3 Increasing investment in R&D
4.3.2 Drivers
4.3.2.1 Increasing number of working women
4.3.2.2 Rising adult population across the globe
4.3.2.3 Rising demand for eco-friendly biodegradable diapers
4.3.2.4 Impact analysis of drivers on the market forecast
4.3.3 Restraints
4.3.3.1 Health issues and use of cloth
4.3.3.2 Declining birth rate in developed countries
4.3.3.3 Impact analysis of restraints on the market forecast
4.3.4 Opportunities
4.3.4.1 Presence of untapped markets for diaper
4.3.4.2 Development of hybrid diapers
4.4 Impact of COVID-19
4.5 Porter’s Five Forces Analysis
Chapter 5. Global Market Size and Forecast
5.1 By Age
5.1.1 Baby Diaper
5.1.1.1 Baby diaper, by product
5.1.1.1.1 Disposable baby diaper, by absorbent material
5.1.1.1.2 Cloth baby diaper, by type
5.1.1.2 Baby diaper, my baby weight
5.1.1.3 Baby diaper, by absorption level
5.1.2 Adult Diaper
5.1.2.1 Adult diaper, by product
5.1.2.1.1 Disposable adult diaper, by type
5.1.2.2 Adult diaper, by size
5.1.2.3 Adult diaper, by gender
5.1.2.4 Adult diaper, by absorption level
5.2 By Distribution Channel
5.3 By Absorption level
5.4 By Region
Chapter 6. North America Market Size and Forecast
6.1 By Age
6.1.1 Baby Diaper
6.1.1.1 Baby diaper, by product
6.1.1.1.1 Disposable baby diaper, by absorbent material
6.1.1.1.2 Cloth baby diaper, by type
6.1.1.2 Baby diaper, my baby weight
6.1.1.3 Baby diaper, by absorption level
6.1.1.4 Baby diaper, by country
6.1.2 Adult Diaper
6.1.2.1 Adult diaper, by product
6.1.2.1.1 Disposable adult diaper, by type
6.1.2.2 Adult diaper, by size
6.1.2.3 Adult diaper, by gender
6.1.2.4 Adult diaper, by absorption level
6.1.2.5 Adult diaper, by country
6.2 By Distribution Channel
6.3 By Absorption level
6.4 By Country
Chapter 7. Europe Market Size and Forecast
7.1 By Age
7.1.1 Baby Diaper Market
7.1.1.1 Baby diaper, by product
7.1.1.1.1 Disposable baby diaper, by absorbent material
7.1.1.1.2 Cloth baby diaper, by type
7.1.1.2 Baby diaper, my baby weight
7.1.1.3 Baby diaper, by absorption level
7.1.1.4 Baby diaper, by country
7.1.2 Adult Diaper Market
7.1.2.1 Adult diaper, by product
7.1.2.1.1 Disposable adult diaper, by type
7.1.2.2 Adult diaper, by size
7.1.2.3 Adult diaper by gender
7.1.2.4 Adult diaper, by absorption level
7.1.2.5 Adult diaper, by country
7.2 By Distribution Channel
7.3 By Absorption Level
7.4 By Country
Chapter 8. APAC Market Size and Forecast
8.1 By Age
8.1.1 Baby Diaper Market
8.1.1.1 Baby diaper, by product
8.1.1.1.1 Disposable baby diaper, by absorbent material
8.1.1.1.2 Cloth baby diaper, by type
8.1.1.2 Baby diaper, by baby weight
8.1.1.3 Baby diaper, by absorption level
8.1.1.4 Baby diaper, by country
8.1.2 Adult Diaper Market
8.1.2.1 Adult diaper, by product
8.1.2.1.1 Disposable adult diaper, by type
8.1.2.2 Adult diaper, by size
8.1.2.3 Adult diaper, by gender
8.1.2.4 Adult diaper, by absorption level
8.1.2.5 Adult diaper, by country
8.2 By Distribution Channel
8.3 By Absorption level
8.4 By Country
Chapter 9. LATAM Market Size and Forecast
9.1 By Age
9.1.1 Baby Diaper Market
9.1.1.1 Baby diaper market, by product
9.1.1.1.1 Disposable baby diaper market, by absorbent material
9.1.1.1.2 Cloth baby diaper market, by type
9.1.1.2 Baby diaper market, by baby weight
9.1.1.3 Baby diaper market, by absorption level
9.1.1.4 Baby diaper market, by country
9.1.2 Adult Diaper Market
9.1.2.1 Adult diaper market, by product
9.1.2.1.1 Disposable adult diaper market, by type
9.1.2.2 Adult diaper market, by size
9.1.2.3 Adult diaper market, by gender
9.1.2.4 Adult diaper market, by absorption level
9.1.2.5 Adult diaper market, by country
9.2 By Distribution Channel
9.3 By Absorption level
9.4 By Country
Chapter 10. MEA Market Size and Forecast
10.1 By Age
10.1.1 Baby Diaper Market
10.1.1.1 Baby diaper market, by product
10.1.1.1.1 Disposable baby diaper market, by absorbent material
10.1.1.1.2 Cloth baby diaper market, by type
10.1.1.2 Baby diaper market, by baby weight
10.1.1.3 Baby diaper market, by absorption level
10.1.1.4 Baby diaper market, by country
10.1.2 Adult Diaper Market
10.1.2.1 Adult diaper market, by product
10.1.2.1.1 Disposable adult diaper market, by type
10.1.2.2 Adult diaper market, by size
10.1.2.3 Adult diaper market, by gender
10.1.2.4 Adult diaper market, by absorption level
10.1.2.5 Adult diaper market, by country
10.2 By Distribution Channel
10.3 By Absorption level
10.4 By Country
Chapter 11. Competitive Landscape
11.1 List of Players and Their Offerings
11.2 Market Share Analysis of Key Players
11.3 Comparison of Key Players
11.4 Global Strategic Developments of Key Players
11.4.1 Product Launches
11.4.2 Partnerships
Chapter 12. Company Profiles
12.1 Bumkins Finer Baby Products Inc.
12.1.1 Business Overview
12.1.2 Product and Service Offerings
12.2 Domtar Corporation
12.2.1 Business Overview
12.2.2 Product and Service Offerings
12.2.3 Key Financial Summary
12.3 Essity Aktiebolag (pubI)
12.3.1 Business Overview
12.3.2 Product and Service Offerings
12.3.3 Key Financial Summary
12.4 Hengan International Group Company Limited
12.4.1 Business Overview
12.4.2 Product and Service Offerings
12.4.3 Key Financial Summary
12.5 Johnson & Johnson
12.5.1 Business Overview
12.5.2 Product and Service Offerings
12.5.3 Key Financial Summary
12.6 Svenska Cellulosa Aktiebolaget SCA (pubI)
12.6.1 Business Overview
12.6.2 Product and Service Offerings
12.6.3 Key Financial Summary
12.7 Kao Corporation
12.7.1 Business Overview
12.7.2 Product and Service Offerings
12.7.3 Key Financial Summary
12.8 Nobel Hygiene Private Limited
12.8.1 Business Overview
12.8.2 Product and Service Offerings
12.9 Oji Holdings Corporation
12.9.1 Business Overview
12.9.2 Product and Service Offerings
12.9.3 Key Financial Summary
12.10 The Proctor & Gamble Company
12.10.1 Business Overview
12.10.2 Product and Service Offerings
12.10.3 Key Financial Summary
12.11 Kimberly-Clark Corporation
12.11.1 Business Overview
12.11.2 Product and Service Offerings
12.11.3 Key Financial Summary
12.12 Unicharm Corporation
12.12.1 Business Overview
12.12.2 Product and Service Offerings
12.12.3 Key Financial Summary
Chapter 13. Appendix
13.1 Abbreviations
13.2 Sources and References
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