Will integrating NFT into traditional games drive investors to games? NFTs are everywhere! In any case, this is the impression given by the massive arrival of these “non-fungible tokens” or “non-fungible tokens” in various fields. Lately, it is within the video game industry that NFTs are creating a real revolution. Formerly reserved for insiders, the world of gaming is now taken over by brands but also by NFTs. A trend that will upset the video game or is it a world too specific and impenetrable to attract investors?
To fully understand the issues, it is necessary to make a small reminder: an NFT is a certificate of ownership of a digital asset (electronic music, an accessory in a video game, a photographed work of art, etc.). A virtual code is assigned to each NFT and is thus integrated into the Blockchain, such as Bitcoin, for example. In summary, acquiring an NFT is equivalent to buying crypto. The goal is to allow digital creations to have, like a physical object, their certificate of ownership.
Neymar spends 1 million euros on NFT
Who says certificate, says value. Inevitably, some NFTs have a rating that is skyrocketing and can be traded for several thousand euros. Recently, the famous Brazilian football player Neymar distinguished himself by announcing that he had acquired the Bored Ape Yacht Club, a drawing of a primate valued at one million dollars. The footballer is not the only millionaire to embark on the NFT adventure and the arrival of this phenomenon in video games should cause some emulation in the world of gaming.
It must be said that video game publishers see immense opportunities to create value. With 2.7 billion users in 2020 for $300 billion in revenue (a figure that will increase in 2021 and then in the years to come), the video game industry has never been in better shape. The arrival of NFTs will therefore probably encourage investors to get involved in order to develop opportunities.
Integrating NFT into traditional games: “Game to win”
“Play to earn”: play to win. It is with these words that the new Fractal platform, for example, laid the groundwork for its identity in December 2021. Created by Justin Kan, the co-founder of Twitch, Fractal is a wonderful illustration of the revolution sparked by the arrival of NFTs in the video game world. The goal of this platform is to manage to unlock unique virtual objects by playing your favorite games.
The French developer Ubisoft has also embarked on the NFT adventure and certain objects such as assault rifles present in the game Ghost Recon: Breakpoint is subject to speculation to reach sums equivalent to 400,000 euros each.
In summary, the idea developed is that the game can only be virtuous: pleasure to earn money since the acquisition of a unique object can then be valued on a market. This is how certain luxury or ready-to-wear brands are now developing outfits for video game characters. Unique outfits that will then be purchased or found by gamers in the virtual universes where they evolve.
This trend is still in its infancy and raises some doubts among “traditional” players. The latter is concerned about the commodification of video games and their impact on game modes and habits. Today, it is still difficult to know to what extent NFTs will permeate the world of video games. Will this trend stick around as a gimmicky attraction, or will it lead to a larger-scale economy?
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Furthermore, there is currently no clear legal framework. In France, for example, few politicians are interested in the question but the imposition of a legal regulation seems essential in order to regulate a universe that, as mentioned above, can generate very high sums. Although video games remain a separate universe, the possibility of creating markets and profit will probably overcome the “specificity” of gaming.
Disclaimer:
All of our information is, by nature, generic. They do not take into account your personal situation and do not in any way constitute personalized recommendations with a view to carrying out transactions and cannot be assimilated to a financial investment advisory service, nor to any incentive to buy or sell instruments.
