Even though web design involves programming and visual design, it is not only a developer’s responsibility. Marketers must be involved at every stage of the process if you want to get the most out of your new website. Many businesses separate their marketing and development departments. This is a risky error that will result in you missing out on simple wins throughout the growth stage. This is because Website Development Dubai is more than simply a matter of aesthetics. Every aspect of the online visibility of your business is influenced by a creative and good web design. Your website is the first place where people learn about your company, and it’s also the key to increasing your search engine visibility.
Well, that’s right! The design of your website has a significant influence on your search engine optimisation (SEO). Use web design that appeals to both people and search engine crawlers to obtain the maximum return on your website investment.
Why Does Web Design Affect SEO Rankings?
Let’s start with why web design has an impact on SEO services Dubai. SEO was considerably more basic a decade ago. It was largely about keywords and substance. However, as the internet’s popularity grew, search engines became more user-friendly, scanning webpages that met users’ demands, answered their questions and improved their online surfing experience.
Most of the above elements, except content authenticity and keywords, are related to site design and development; hence Web Design Dubai Company has a significant impact on SEO ranks. As a result, today’s search engines prioritise offering a web experience that provides users with what they want in the shortest amount of time. They can access the website with just a few clicks.
While the content and aesthetics are important, your team should also prioritise SEO best practices in your future website design. The following are some ways that website design might affect your SEO ranking. It is recommended that you hire a professional Web design company Abu Dhabi.
User Experience and Search Engine Optimisation Goes Hand in Hand
Web Designers in Dubai can either make or break the image of your business. When search engines see that people abandon your site in droves, they lower your ranks appropriately. However, you must remember that this is not about the gaming search engine bots. Bots used in the search engines are replacing the human user experience. What’s unhealthy for humans is also bad for search engine bots; the two are inextricably linked. Your human clients will depart if your site is poorly designed and difficult to utilise.
You’re making it harder for users to engage with your site if it takes a long time to load, the content is difficult to see, or the design is obsolete. To retain human visitors and search engine crawlers on your site, utilise effective web design techniques.
The structure of any website is an essential factor to consider. Reasonable conversion rates and leads are ensured if the website’s structure is user-friendly and easy to traverse! However, if the structure of your website is poor, the prospects of improving the search ranks and landing on the first page of the SERPs become low. You may also be aware that structure influences several aspects of your website, including time on page, bounce rate, and visitor engagement. These elements are critical in enhancing SEO services Dubai.
If your website’s navigation is straightforward, then visitors can find anything on it, including internal pages, information, photographs, and everything else connected to your business. In that case, people are more likely to stay on your site longer.
However, if you have a high bounce rate, it’s because customers don’t like your website’s navigation and leave to see another. This is why, more than any other approach, a website’s user-friendly navigation has the power to increase time-on-page and the site’s SEO rating. This can be done by a Web design company Abu Dhabi.
If your bounce rate is more significant than usual, use these guidelines to develop a straightforward and easy-to-navigate framework.
- Keep the main menu simple.
- Avoid using technical language on the main menu; instead, use common phrases.
- Ensure the main menu is easily visible from all internal pages so people can swiftly go to it.
- Don’t forget to include a search box in the main menu. Users may enter their search keywords and get straight to their desired page.
- Make each web page’s URL as clear and concise as possible so that the user is not confuse.
The ‘404’ page
The ‘404’ error appears when a user reaches a dead end due to a broken link or a website that no longer exists. This is how most 404 pages seem. If a person finds a 404-error page, it is safe to assume that he will leave your website. As you can see, this web page provides little to keep people on the website.
You can, however, convert it into a user-friendly page that encourages users to stay on your website with a bit of ingenuity and planning. Here are some suggestions by Web Designers in Dubai for making your 404 pages work for you and your SEO strategy:
- Avoid using generic designs. Create an engaging and creative 404 page which is interesting.
- Make it clear that the user clicked on the wrong link or that the page exists.
- Add a search box to your 404 pages to provide users with another way to access specific information.
- The 404 page includes the essential web pages and urges people to visit them.
Although it is ideal to have no dead links on your website, it is hard to eliminate the risk of a 404 error. For example, the 404 page can be trigger by a website user manually inputting the erroneous URL.
As a result, you must hire a Web Design Dubai Company for designing one-of-a-kind yet useful 404 web pages. This will help you retain your visitors on your website longer, lower bounce rates, and improve on-page time. These good signals will aid your search engine results in the future.
Due to unprofessional web design approaches, a business’s SEO ranking is likely to decrease, and your site will appear lower in search results. This has a direct influence on the image of your business. This is precisely why investing in SEO-friendly Website Development Dubai from the beginning is crucial. To create a website that looks great and performs well in search, you’ll need to mix marketing and web design best practices.