The presence of your site on search engines, in this case Google, is necessary to ensure your visibility on the web. For this, it is essential to produce content that will appeal to robots, but also to readers. This is how you will enjoy the fruits of your publishing efforts. However, certain prerequisites are essential to know in order to optimize your articles for natural referencing.
Today, search engines are necessary and essential for an Internet user to find you, because the first reflex they will have when they need to search and find information is to type a query on Google. to get an answer. So there are SEO optimization techniques essential to know and put in place on your articles or web content to be referenced and be seen by the Internet users you want to reach. If you don’t work on optimizing your articles for SEO, all the work and effort put into producing quality content will have been for nothing. You can get in touch with Best SEO Services Agency in London
SEO rules are constantly evolving, so to make your place on the web, you must have in mind certain concepts and elements to optimize the SEO of your articles .
The fundamentals of SEO
SEO (Search Engine Optimization) brings together a set of techniques to improve and optimize the positioning of your pages on search engines and thus gain traffic naturally.
First of all, you must offer relevant and qualitative content for your readers and not for search engines! Reading your article should be as natural as possible. Then, for your content to be visible on the web, you must integrate SEO into your content strategy. When we take the example of the best-known search engine, Google, we see that they are constantly improving their algorithms and functionalities to favor the user experience and to put in place certain rules against the abusive use of some referrers when it comes to SEO.
Optimizing a blog article therefore means respecting a very specific structure and applying the basic recommendations in terms of SEO . Google algorithms are there to analyze your pages and assign a position according to the content you offer to readers. Today, you no longer just have to be content with positioning yourself on a keyword, but rather on the meaning and the added value that you will bring through your content.
Find a good title for SEO
The title of an article is a key point for the natural referencing of the page. For this purpose, it will require the copywriter. This requires the presence of the main keyword and if possible some of your key phrases. It will be necessary to strive to put them more at the beginning of the sentence. To put your keyword at the beginning of the title you can use:
- the two points
- the comma
- the underscore
In addition, your title tag must be short, around 55 characters. This will allow a better display by the search engine. Also avoid mentions that are too vague or too generic. They usually don’t give you the opportunity to integrate your keywords well.
There are SEO tools designed to help you size your tags and meta descriptions appropriately. Among other things you can use the SERP simulator, Yoast SEO. Write a good meta description and pay attention to the length of the article. You must pay particular attention to the writing of your meta description to properly optimize your text.
If it is true that this element does not have a strong impact on the indexing of your page, the fact remains that it acts on the traffic rate. It corresponds to the text that appears in the SERPs of the Google search engine. This part must contain approximately 155 characters to promote better reading comfort. It must also synthesize your article well by taking up your key expressions as well as possible. Given its importance, the meta description should be written with great care.
This content must be able to encourage the Internet user to click on your text. Most articles at the top of search results are of significant length. It goes without saying that the length of your text affects its natural referencing. No word count limit is set for a text. However, if they are long and unique, they bring more optimization.
For better SEO, prefer productions with an average length of 1,000 words. This part must contain approximately 155 characters to promote better reading comfort. It must also synthesize your article well by taking up your key expressions as well as possible. Given its importance, the meta description should be written with great care. This content must be able to encourage the Internet user to click on your text. Most articles at the top of search results are of significant length. It goes without saying that the length of your text affects its natural referencing. No word count limit is set for a text. However, if they are long and unique, they bring more optimization.
Make a good structuring of the article
For your article to be well referenced, make sure that it is well prioritized. It must include an introduction or a chapeau, the title tag and Hn tags. The introductory part or the first 100 words of your article are essential in the process of optimizing your site. So take care to position your keywords well in these parts. However, be careful not to over-optimize them, at the risk of being penalized by search engines.
This is the part most read by your readers, so you have to take good care of the semantics and its structure. The h2 to hn tags are of fundamental importance for the optimization of your article. Indeed, they facilitate the reading of the text to Internet users, but also to Google robots. They help them to effectively scan the content of your article. Thus, for a good structuring of your text do not hesitate to use the h2 and h3 tags in this case. Also ensure that they contain your different keywords.
Use your keywords effectively
The importance of keywords for the natural referencing of a site no longer needs to be demonstrated. They allow you to land on search engines. Their use in the text is therefore of paramount importance. However, you must use them in a reasoned way for a better optimization of your article. Here you will find essential information on the choice of these words.
Choose a good keyword
The keyword is the term on which the user searches on the web. It is therefore important to know these expressions to position your text there. This must be consistent with the expression most used by the reader on the one hand and competing sites on the other. To find these expressions you can use offline techniques or keyword generators. The first method is to brainstorm or send questionnaires to your customers. You can also use dictionaries to find these words. As for the second, it consists of using specially designed platforms. For this you can use:
- google adwords keyword planner
- Keyword Tool
- Yooda Insight
- Seed Keywords.
In addition, it is possible to generate keywords using Google’s associated search, questions/answers from yahoo answers or web forums.
Work on the lexical field of keywords
You must do a semantic analysis of your texts in order to improve its natural referencing. It is indeed a question of carrying out work on the lexical field of your keywords. Put them in all possible forms of the language, adjectives, verb, noun, singular or plural nouns. Here again you have the possibility of using sites to help you. Pay attention to the occurrence of keywords in the text The occurrence and co-occurrence of the keyword are favorable to the natural optimization of your article. Indeed, excessive use of the same expression can harm the SEO referencing of your text. It is recommended that the occurrence of your production does not exceed 1% of the content. This makes it possible to vary the formulations by using declensions and synonyms. Doing so will significantly improve your SEO. As for co-occurrence, it consists of using terms close to your keywords.
Harmonize your internal network
Internal linking is a better way to keep the reader on your page as long as possible. It allows you to optimize your article for natural referencing. It consists of placing links on anchors in order to allow the Internet user to find other productions dealing with a similar subject. This technique increases the number of views and therefore better positioning on search engines. However, to take advantage of the advantages of this method, it is important to choose the anchor on which to put the link. It must be part of your key words or phrases.
