Many organizations are moving from the physical to the online world. Virtual events and meetings have become a popular choice for saving time and money, and enabling digital transformation. 55% of virtual event organizers intend to invest more into virtual events in 2021. When combined with smart strategies to connect with new people and drive member engagement, online events have incredible growth potential.
We will be discussing the 7 benefits of hosting an online conference for your association.
- Increased attendance
The attendance rate for virtual events is higher than that of in-person events. Because they are convenient and can join from anywhere, there is no need to travel, and materials are available on demand, more people are likely to take part. Online events are much more convenient than physical events in that data retrieval can be done quickly. It is easy to follow up with important leads and receive them quickly. Event strategy planning is important, especially if you have a bigger audience to engage with and a greater potential ROI. It is highly recommended that you obtain attendee information from anyone who might be interested in learning more about your company and its offerings. This can be a great way to get leads that are beneficial for your sales team during follow-ups. However, it can be difficult for event organizers to keep the audience engaged at online events with higher attendance rates. It is therefore important to follow certain engagement strategies which can get virtual participants excited about events.
- It saves you a lot of time
Although virtual events do require preparation before they go live, it is not as time-consuming as physical events. Nevertheless, it is important to plan for promotion, registration and marketing when hosting an online event. It can save your company time. Employees who attend live events can now focus on driving sales, rather than their time attending the event.
- Global reach expands
With just one click, virtual events can be accessed worldwide. However, virtual events can be held only within the locality of an organization or venue. An online event makes it easy to organize people from different locations. You can reach more potential customers and clients by inviting attendees to your virtual event platform. Virtual events do not limit the number of participants. Virtual event platform in New York offer access to a wider range of speakers and panelists. The world’s most prominent speakers will now be available to provide valuable insight for attendees. International events and educational programs can help them to improve their skills and knowledge. This is also a great way to promote an online event using social media, email marketing tools, and event websites.
- Significantly reduce your expenses
Virtual events are less expensive than physical events. The first event should include travel, accommodation, food, and transportation. Hosting an event online is a great way to save money and has lower overheads. Virtual events are generally cheaper, but have a higher ROI. You can save money by increasing your budget to purchase the best online conference platform.
- Automatically receive insights
It can be difficult to get people to complete surveys during in-person events. It’s important to get feedback after the event or during it. This is crucial to your event’s success as it will help you identify the areas that need improvement. This is a way to make your attendees feel valued for their inputs. Online events allow you to get better and more immediate feedback. Sales teams can benefit from recording sessions on a virtual platform to help them follow up with prospects or marketers. It can also be used to help you develop campaign strategies or create new events. Our Event Management solution makes it easy to ask attendees for feedback. It allows you to create polls, quizzes and surveys to gather feedback and improve your event.
- Numerous networking opportunities available
Research shows that 80% participate in virtual events to learn. As people are more interested in strengthening business relationships and building new relationships, professional network will be the next reason to join online events. These virtual meetings can help you build new relationships and increase your business opportunities. It can also help you keep up to date with industry trends and stay ahead of your industry. A virtual speed-networking event allows attendees and the host to easily interact from their own homes. In a matter of minutes, everyone can connect with anyone. LerEXPO offers a complete-suite platform for professional networking. The Speed networking platform is designed for those who want to build meaningful relationships online, network with others at events, and have one-on-one conversations. It includes state-of the-art features such as an event room, community hub, and meeting request functionality. Administrator privileges are also available to adjust the session length, manage permissions and roles, and moderate content.
- Ideas for content creation
Events are a great source for content ideas. Every successful event can be used to inspire new products, blog posts, whitepapers or inspiration. You should evaluate each session of an online conference before you start creating content. Choose the topics that are most interesting to you. To better understand the industry’s challenges, learn more about the session tracks and agendas. The topics discussed at conferences are trending topics. You can also get the keywords related to your topic in their sessions. Your association can produce webinars that are great for reference when you’re writing blog posts. To increase event attendance, build industry authority, and gain recognition, you can create pre- and/or post-event content.