whiteboard animated

There is no denying of the fact that whiteboard animated videos are the future of marketing and sales. These videos serve the same purpose to businesses as giving water to plants serves gardeners. The more you showcase via a whiteboard video that whiteboard animation services create, the more it will benefit your business. Companies often opt for whiteboard videos because they know these explainer videos can take them to a new level.

There are more than a few benefits of whiteboard animations, which we are going to tell you about. But before we tell you about those benefits, we shall like to tell you about what whiteboard animation is. Plus, when you should choose a whiteboard video for your business.

Contents hide

1 What Is Whiteboard Animation?

2 When Should You Use a Whitebeard Video?

3 Pluses of Whiteboard Videos

What Is Whiteboard Animation?

Basically, whiteboard videos are types of explainer videos to showcase your story with pictures on a whiteboard. Businesses use whiteboard videos to communicate with their audience and advertise products or services. Using a whiteboard video is a unique way to communicate your brand story to your customers in an engaging manner. Showcasing information in real-time to the audience not only helps businesses win customers’ trust. But also help businesses easily convey complex information to their customers. For the same reason, whiteboard videos are beneficial to use for businesses for SEO and social media.

Statistics suggest, “People process visual content 60,000 faster than text.” Thus, using animated videos, such as whiteboard animations effectively works for businesses to communicate with their audience. However, you may not know when you should deploy whiteboard videos. You should stop worrying about it, as we are going to tell you about it next.

When Should You Use a Whitebeard Video?

It is normal to suffer confusion when you don’t know the right time to use whiteboard animation. Nonetheless, there are certain conditions in which you can opt for whiteboard animation. The following are conditions when you should consider deploying whiteboard animations:

You can create a whiteboard video when you have to convey complex information to your target audience. Besides, you can elegantly convey intricate information to your audience via a whiteboard video. Whiteboard videos work for businesses to explain a complex concept to the audience. It is a kind of video style that makes the audience feel like they are listening to a teacher while sitting in front of a whiteboard.
In addition, you may choose a whiteboard video to explain ideas via written words alongside a sound and voice-over. In order to make the most out of explanatory words and explain a concept, nothing can beat whiteboard animation.
There are times when you cannot explain your message to the audience with a typical 90 seconds explainer video. In such a scenario, you can rely on a whiteboard video to directly and fascinatingly convey the message to the audience.

These are some situations when you should use a whiteboard video. Now, let’s tell you about the benefits of whiteboard animations that whiteboard animation services, like Glowza Digital, create.

Pluses of Whiteboard Videos

Whiteboard videos are a great tool for businesses to convey their brand story to the audience in an engaging manner. Moreover, the following are noticeable benefits of whiteboard videos you should know about:

Whiteboard Videos Increase Conversions: A typical corporate video with a talking head isn’t much effective as a whiteboard video. According to statistics, “A whiteboard video has a 15% higher retention rate than a typical corporate video.” For the same reason, it is three times more likely for people to share your whiteboard video on social media. Further, more sharing of your whiteboard video can twice increase conversion for your business with sales.

The Science behind Whiteboard Video Increase Viewers’ Engagement: Human brains have mirror neurons, which make humans involve with visual content when they watch a video. Further, images in a whiteboard video make viewers feel that they have created those images. As a result, whiteboard videos strongly draw viewers into a brand story with enhanced engagement.

Whiteboard Videos Help Attract More Mobile Viewers: When compared to desktop users, mobile users had significantly higher levels of video engagement. People watching videos on desktop and laptop computers can’t even make it through the first minute before they start dozing off and clicking around online. However, the average iPhone user only spends 2.4 minutes on video. The average Android user spends three minutes watching a video, which is significantly longer than the average user. And the winning time for iPad users is a whopping 5 minutes, which is quite astounding in these days of constant distraction. As previously said, mobile viewers are already heavily invested in video. The most important thing you can do is to remove any potential barriers to a smooth and undisrupted viewing experience.

Whiteboard Videos Don’t Let Viewers Feel the Length of a Video: We have already mentioned the typical length of explainer videos. Usually, explainer videos are 30 to 90 seconds in length. Moreover, most viewers prefer watching videos with a length of under 60 seconds. It is what several studies suggest. Nonetheless, the length of whiteboard videos can exceed the ideal length of explainer videos. Still, viewers won’t realize it when watching a whiteboard video. It is because whiteboard videos have the potential to hook viewers. Thus, viewers will watch whiteboard videos till the end despite their length of four minutes or more.

Whiteboard Videos Help Viewers Retain Information: Firstly, you should understand all whiteboard videos aren’t equal. Nonetheless, high-quality whiteboard videos make a positive impact on viewers’ minds. For the same reason, whiteboard videos help the audience retain information that a business conveys to them via whiteboard animation. Hence, whiteboard videos also prove handy for businesses to make their audience retain the information they want them to retain.

Whiteboard Videos Are Memorable: One of the most important goals of marketing is creating brand recognition and product loyalty among consumers. First exposure to an offer typically does not result in a purchase. The more of your brand they can recall from that initial encounter, the more likely they are to look you up for further details. And video is the most memorable medium there is. In comparison to other mediums, such as text or images, it is far more effective.

Whiteboard Videos Are Simple Yet Effective: You can make your audience digest technical information in a simple and interesting manner with a whiteboard video. It is due to the fact these videos have the capability to deliver complex information in a straightforward manner. It is also where whiteboard videos prove a great help to businesses to effectively communicate with their audience.

Conclusion

Unquestionably, whiteboard videos are the future of marketing and sales for businesses. A whiteboard video features hand-drawn images on a whiteboard to convey a brand story. According to whiteboard animation services, there are certain conditions when businesses should choose a whiteboard video. Typically, whiteboard videos are the choice of businesses to convey intricate information to the audience. In addition, there are more than a few pluses of creating a whiteboard video. The following are the five benefits of choosing a whiteboard video: