Samsung Mobile History
As of Q4 2021, Samsung is the second best-selling smartphone brand in the world, with 19% of the global market share (CounterpointResearch). Just before the end of last quarter, Apple had 22% of the market share. A notable characteristic of Samsung phones is that almost every aspect of a phone is balanced. In addition, they have instilled confidence in almost everyone.
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Most Samsung flagship phones such as Galaxy S2, S3, S4, S7, S7 edge, etc. consistently rank among the most popular smartphones of all time. Smartphones like the Galaxy S3 and S4 have made Android popular and paved the way for innovation in the industry. Samsung’s Galaxy S6 edge has introduced a new line of smartphone designs with its curved screen. Following the release of these phones, they began working with VR (Virtual Reality). As of mid-2016, Samsung Gear VR and Gear 360 began to attract attention. In response, the Galaxy S7 and S7 edge received a widespread market response. A long list of new features has been added to the Galaxy S8 and S8 +, including iris scanning and the desktop experience. Launched with features like super slow-motion video, AR emoji, and live translation, the Galaxy S9 and S9 + stands out from the other smartphones. 2019 will see the launch of the Galaxy S10 series, one of which will be equipped with 5G capabilities. Design-wise, camera-wise, and performance-wise, the S10 series has also come to a long wIn the same year, Samsung launched the Galaxy Fold with its innovative foldable display and a breakthrough in flexible design. With the Galaxy S21 Ultra, Z Fold3 5G, and Z Flip3 5G, Samsung was one of the top brands in the flagship market in 2021. In 2022, we will see the Galaxy S22 series available in Bangladesh.
In the early days of Samsung, there was the Galaxy Grand and Core series, which were quite successful as budget-friendly devices. After that, Samsung released the Galaxy J series as an affordable option and the Galaxy A series for midrange and upper-midrange customers. Consumers on a budget can now choose between the Galaxy M and F series.
With the Galaxy Note series, Samsung leads the phablet market due to its huge displays and S Pen stylus.The cameras on note phones are renowned for being of excellent quality. One Galaxy Note smartphone is released per year. The Note series has been retired since 2022, and the Galaxy S series now offers the Stylus.
Samsung has attempted to market electronics running its own operating system. They introduced the Tizen OS-powered Samsung Z1 at a low price point in the beginning of 2015. It succeeded in selling a record number of units in Bangladesh. The Samsung Z1 is designed to inspire more feature phone users to switch to smartphones. But later they shut down the Tizen project.
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