While there are a number of marketing platforms available for businesses to use, it is important to choose the right one for your needs. Here are a few that are widely used. These include MailChimp, ActiveCampaign, Groove, and GetResponse. These platforms can help you manage all aspects of your marketing.
MailChimp
Mailchimp is an email marketing platform that can help small businesses grow faster. It provides AI-powered tools that put your audience first, and makes email marketing simple. So also helps you create targeted ad campaigns, manage your subscribers, and create custom reports. It also helps you generate leads and sell products online.
Mailchimp allows you to segment your subscribers and create different email messages based on those segments. It also offers a drag-and-drop email editor that lets you design emails from scratch. You can also select from over 90 pre-designed email templates and customize their contents.
Mailchimp also allows you to customize signup forms and integrate them with your website. It is possible to share these customized signup forms with others. Additionally, you can also collect signups using mobile devices. Mailchimp also offers an email previewer that lets you preview emails on desktop and mobile devices. If you’re an HTML expert, you can even code your own templates with their flexible template language.
Mailchimp also has social media management tools that allow you to schedule and publish social media posts. The platform also allows you to use Facebook and Instagram ads for retargeting. The retargeting feature allows you to remarket to people who have visited your website.
Mailchimp also offers a free trial. The free plan allows you to send up to 12,000 emails per month to up to 2,000 subscribers, but it has limitations. It also requires you to use Mailchimp branding in your emails. There’s also a limited support option. You can upgrade your plan to get more features and benefits.
Mailchimp is easy to use and has many paid plans. The Standard plan costs $17 per month for 500 contacts. In addition to this, you can unlock advanced features such as pre-built journeys, custom-coded templates, and predicted demographics. You can also upgrade to the highest plan, which costs $299 per month for 10,000 contacts.
Mailchimp offers a free plan for small businesses. If you’re just starting out, the free plan may be the best option for you. The premium plan allows you to send unlimited emails and has more features. It also offers a range of subscription plans and other features, such as ecommerce integrations. You can also use pre-made funnels to save time and money.
GetResponse
GetResponse is among the most popular marketing platforms for eCommerce stores. The eCommerce plan comes with an all-in-one platform to manage e-commerce sales and features such as customer journey mapping, abandoned cart recovery, automated follow-up and transactional emails, and e-commerce integration. In addition, GetResponse offers a number of marketing automation features that help you convert leads into customers.
GetResponse allows you to create custom emails, send automated follow-ups, and analyze email performance. It also supports automated email campaigns and webinars. In addition, it has a drag and drop message builder to help you create high-converting funnels.
The GetResponse dashboard is particularly user-friendly, and the interface is distraction-free. The guided onboarding process makes it easy to get started with email marketing. It even walks you through building your first email campaign using drag-and-drop builder tools. Additionally, the chat support staff is knowledgeable and quick to respond to any questions.
Besides offering an easy-to-use interface, GetResponse has advanced analytics features that can help you create a better email campaign. It also offers real-time activity tracking, which helps you create email campaigns based on real-time data. You can also see which email clients and devices your subscribers are using. This can help you create an email campaign that’s tailored to their preferences and increase your sales.
GetResponse provides first-rate email analytics, allowing you to see how many emails your audience is reading and how many are opening your messages. In addition to providing email analytics, GetResponse also provides tools for tracking website visits. With these tools, you can analyze campaign performance and target different segments of your subscribers.
GetResponse also offers email and live chat support, and the support team is available on weekdays from 9am to 5pm EST. You can also access the Learning Center for additional resources. In addition, you can also take advantage of weekly Live Webinars and learn more about GetResponse.
Another great feature of GetResponse is its list management tools. With a variety of templates and automations, you can make it easy to manage your list. For example, you can add tags to contacts and create rules to help keep your lists healthy. Moreover, you can integrate GetResponse with third-party services to collect more information about your customers.
ActiveCampaign
ActiveCampaign is an email marketing platform that offers advanced automation for businesses looking to maximize their sales. Users can use the platform to personalize their emails, create reports, and manage their contact lists. The platform also offers one-on-one training and extensive help content. It also includes a community forum for users to ask questions and get answers.
ActiveCampaign has a great user interface and offers a variety of email marketing features. The software allows you to send emails on a schedule or send one-time email blasts to your entire list. It also gives you the ability to set dates for emails, and send welcome emails to new subscribers.
ActiveCampaign is also well-integrated with a CRM solution, making it an all-in-one marketing platform for small businesses. Its robust CRM feature helps marketers collect more data about their audience. Several features, including lead scoring, make it a valuable addition to any marketing plan.
Users can segment their lists according to their interests and behavior. This feature allows for more targeted and effective marketing messages. Users can also install the CRM app on their mobile devices, making it easier to track their customers. It has over 270 apps to choose from, including CRM tools, Ecommerce connectors, and database tools. These apps can be easily integrated into your ActiveCampaign account.
ActiveCampaign Best Marketing Platforms also offers email support, chat, and phone support. Emails are usually answered within 24 hours, and chat is available during business hours. The website also has a comprehensive knowledge base with videos and webinars. There is also a free plan for users with less than 500 contacts. The prices increase as the contact list grows. You can choose between monthly and yearly billing for ActiveCampaign, which gives you more flexibility.
ActiveCampaign offers comprehensive reporting, including goal-based metrics and a strong visualization tool. It also has a detailed look at subscriber activities, which helps you make better decisions about your campaign. It tracks email opens and reads, and lets you drill down into the data to analyze what’s working for your audience.
Groove
Groove is a complete marketing platform that can help you grow your business. It offers a website builder, email marketing service, and affiliate management software. In addition, you can connect a custom domain and get an SSL certificate. The platform is easy to use and has several great features, including a free membership website and a free blog. The platform is also responsive and supports both desktop and mobile devices. You can also sell digital products and set up a secure members’ area.
Its email marketing system is very Best Marketing Platforms powerful. You can set up automated emails to stay in touch with your prospects. You can even send different messages to different visitors based on their behavior. Besides that, GrooveMail can help you manage your list and send mass email broadcasts. You can also import up to 25,000 contacts into the system and send up to 1,000 emails a day.
It has everything a small business needs. It includes a digital products marketplace, a membership site builder, and an email marketing system. Groove’s features are easy to use and very affordable. The digital products marketplace is a great place to sell digital products and helps entrepreneurs find buyers. It is similar to Kartra’s digital products marketplace.
Marketing Automation
Groove uses Best Marketing Platforms information from your marketing automation system to create engaging content. It can be used for multiple marketing objectives, and it works on all devices. But it has one major drawback: it can be difficult to reach a highly targeted market. For this reason, it’s best to choose an online marketing platform that is customizable to your target audience.
Groove’s affiliate program is another great feature. It includes a built-in payment processor that lets you accept payments through your website. You can choose to pay a flat fee per sale or opt-in to earn more commission. If you make sales, the affiliate program will pay out weekly and you’ll earn commissions every week. Affiliates can also use Groove’s blog builder to build niche affiliate blogs.
Another feature of Groove that makes it stand out is its native payment gateway. This eliminates the need for external tools and reduces processing fees. It also has order bump and upsell features, which entice consumers to add more and come back.
