It’s critical to establish a brand that communicates to the rest of the world that you mean business, and a great logo will accomplish exactly that. Having the right business logo can help your company get clients, become known, and build trust, all of which can help it grow into something amazing.
Before you start developing your company’s logo, check out our collection of business logos from companies of all sizes and industries. Look at the symbols, colors, and fonts that other companies use to build their brands and figure out how to use them in your own.
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Brand identification
A brand is the notion or picture that people have in mind when they think of a company’s unique products, services, and activities, both practically and emotionally. When exposed to all touchpoints between a person and a certain brand, this combination of physical and emotional cues is activated. These include, among other things, the brand name, logo, goods, visual identity, staff, and advertising.
What exactly is the distinction between logo design and branding?
The process of creating a logo is known as logo design.
Why is the logo so crucial in branding?
Even though a logo is only one part of branding, it will probably be on most of the places where customers and other important people will see it. This includes the website, brochures, stationery, products, packaging, commercials, uniforms, storefronts, and other places where people will see it.
A logo is therefore one of the primary graphic features that allow people to immediately identify a business, its goods, and services. And it is frequently the first thing people use to identify you.
Here are some of the reasons why a well-designed logo is essential for branding:
A well-designed logo enables customers to immediately recognize and remember your brand.
A logo is one of your clients’ and other stakeholders’ primary means of identification. It will then help people find your brand in a matter of seconds across many platforms and touchpoints.
It ensures uniformity across several communication channels.
Businesses and organizations operate on a variety of platforms nowadays, including websites, blogs, social media, events, pamphlets, brochures, business cards, and so on. With a flexible logo, you can represent your business in the same way across all channels of communication.
It is a component of your brand’s identity.
Your business’s or organization’s logo will be part of your (visual) brand identification. This is critical since it will be one of the primary instruments for graphically representing your brand name, values, and personality to the rest of the people with whom you communicate.
Consider the distinctions between a logo and a brand, using Nike as an example.
The swoosh is Nike’s logo. It’s a basic and clean design that emphasizes velocity and speed. Nike is named after the Greek Winged Goddess of Victory. It’s lovely, yet it’s only a mark-a plain form.
Nike’s branding comprises commercials, sports star endorsements, product packaging, shop design, product placement on television and in movies, sponsorships, in-store graphics, hang-tags, music in its videos, website design, print advertisements, product photography, technology, and so on… It’s every interaction you have with Nike.
Why do I get so pleased when I see the Nike logo if the logo itself does not elicit a good emotional response?
Here’s how it works in practice:
Step 1: A potential customer observes a logo.
Step 2: If they recognize the logo (such as Nike’s swoosh), they will recall all of their interactions with the brand—commercials, your experience owning Nike products, seeing your hot neighbor wearing Nike clothes, the packaging, the way your friends talk about the brand, celebrity endorsements, and so on.
These memories generate emotional and cognitive reactions.
Yes! This company is well-known to me! I’m acquainted with their offerings, and they’re fantastic!
They decide to get the most recent pair of Nike sneakers.
Unfortunately, many business owners believe that a good logo design works in this manner.
As you can see, the logo is just a visual cue for the brain to recall their interactions with the firm (also known as the “brand”!) The emotional reaction is triggered by the remembrance of the brand experience!
So let’s return to the business owner and the new logo. This is how they feel when they look at their new logo.
- First, a consumer sees their new logo.
- They forget the new mark.
- They don’t feel “excited” or “enlightened” since they have no memories.
The fourth step is for them to dismiss their designer.
Now, allow me to clarify something. I’m not suggesting that all business owners immediately dislike their logo designs and fire their creators. However, this is an issue that designers encounter when working with business owners, especially those with well-established brands. Companies with well-established brands have had many years of interaction with their emblem, resulting in strong emotional bonds.This information should help you understand why you’re still utilizing your previous logo. “Okay, Bill, but why are you telling us all this?” I understand. “Logo design” and “branding” are different. Go Media’s clients get “branding.” Our design methodology considers all facets of a brand. So, sure, you WILL have the following at the end of the project:
brand style guide logo fonts color scheme
These are the essential building blocks for your brand. However, you will notice that our team examines other components of your brand along the way. This varies depending on the project, but might include hang tags, signs, a website, garments, paper type and finishes, uniforms, billboards, product packaging, and so on.
This design method differs from that of most other businesses and might be perplexing to our own clients at first. During the first few rounds, they may ask, “Hey!” Where has the logo gone? ” They always understand what we’re doing towards the end, and they have a lot more well-thought-out answer for their firm. They don’t just have a logo; they have a brand!
Branding creates a brand. It’s a tactic firms use to help consumers recognize their goods and company and convince them to choose their items over rivals’. Branding strategy defines a brand.
Conclusion
To summarize, a logo is a visual element that reflects the brand, but a brand is a synthesis of all the tangible and intangible qualities that characterize the firm. The logo would be meaningless without the brand; it would just be a graphical feature.
Well-designed logos and successful branding strategies help companies reach their target consumers and develop a strong, industry-leading brand. If you’re launching a new brand, don’t underestimate the power of a well-designed logo. In the long term, it will be a profitable investment for your brand and company.
So, what’s the point? Why should I care that my Cleveland logo design firm, Go Media, also specializes in branding in addition to logo design? Here’s why: your consumers don’t perceive your firm as a logo floating in a white Matrix-like emptiness. They are exposed to your brand through your website, menu, product packaging, or ads. It is critical that the design firm working on your logo realizes that your logo is only one little piece of a larger collection of images.
End —- Thanks
