A medical website must have different characteristics to meet the new needs of healthcare marketing on the Web and make digital relationships between doctors and patients more effective. It must have a clear and professional style, simple and intuitive navigability, and contain reliable and quality information, all in compliance with current legislation on a healthcare marketing agency. We follow several standards to realize our medical projects on the Web. Each site is an impressive job, but these general rules are the basis for a professional result.
Design is essential
The first step to creating an effective website is a good design. If it is true that a good start is half the battle, a well-designed site will be clear and will more easily reach the set goals. The first step of the design is an Interview with the customer. During this phase, our task is to clarify the following points:
- To understand well the activity carried out by the client;
- Identify which components of the movement must be communicated on the site and in what priority;
- Define the objectives that the client wants to achieve on the Internet.
The site’s structure and the menu’s definition are essential to obtain good usability, the property that makes a website easy to navigate. Navigation must be simple and intuitive, bearing in mind the rule of 2 clicks (i.e., a maximum of two clicks to reach the information sought). Furthermore, the user must always know where he is, and it is essential always to specify the path and position within site.
Original and always up-to-date content
A pleasant-looking site is visited once and often consults a place full of information.
It is also important to know if the customer intends to update the content often to determine if it makes sense to design a Blog or a News section. Otherwise, it is better to leave it alone.
The texts, but also the photos and videos, are liked by search engines, so it is important to invest time in creating original and interesting content to increase the site and its visitors.
The texts must be short and suitable for the Web
Thinking of reporting on the site texts created for paper is a very common mistake.
On the Web, we read. Differently, we generally read little and quickly. So, short and well-researched texts. Well-made titles can appeal to the user. Summaries or brief introductions come in handy. Insights and external links can be much more useful when grouped at the end of the text.
A good graphic layout
The graphic design of a good layout is an essential step for creating a usable and captivating website, but it must follow some simple rules. It must have a good arrangement of the elements, be coordinated with the corporate image, use a few colors (three, at most four), and a text that is always well contrasted. A neat-looking medical website is more professional, but the graphics should not distract from the content but rather serve as support. The rule is that users must like the area, but they must also find it useful.
We choose the images with care and attention
A beautiful picture is worth a thousand words, even on the Web.
The photos must then be optimized to reduce page loading times.
Also, in this case, we design original iconographies in line with the style of the client’s website.
No special effects
A professional medical website should not surprise patients but give them what they are looking for.
If the site is finished and online, the work is not finished. The information must be known, appreciated, and shared. Get feedback, feedback, views, and comments. We enhance and expand the spread of websites by making the most of social channels professionally. Facebook, Twitter, Google Plus, and Vimeo are just some of our daily means of reaching patients on the Internet.
Adhering to Medical Quality Standards on the Web
A medical website design should not be advertising but informative. Therefore, compliance with the rules dictated by the Medical Association Regulations in Advertising and Health Information on the Web is synonymous with professionalism and reliability. Furthermore, adherence to the guidelines allows us to undertake the certification request to the HON (Health on Net).
It must be responsive
A responsive site adapts to the device’s size on which it is displayed.
Today, millions of users connect to the Internet from smartphones and tablets. A medical website design must be able to adapt to different formats based on a system that recognizes the device and responds to it with a suitable layout, widening or shrinking, depending on the size. Screen.
We have listed ten rules or tips for you to make a successful medical website design. The professional style, compliance with current legislation, visibility on search engines, accuracy in details, and quality of information make medical marketing projects unique works.
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