When it comes to technology, mobile phones have unimaginably revolutionized our lifestyle. This device has come a long way from being merely a  communication device to an essential multipurpose system for our daily use. Over time, Mobile App Development Software helped us create a new world of mobile apps that help us exercise several tedious tasks such as shopping, doing money transfers, documentation, payments, investment, education, socializing, entertaining, medical, etc. Not surprisingly, a new concept in the market named ‘Super App’ is emerging strongly in the market and gradually replacing the classic apps.  

The uniqueness and ease of a Super app are winning the hearts of consumers. There is a possibility that you are using one of these apps and you aren’t aware of it. This article aims to provide a clear picture of Super Apps and highlight common attributes that make them stand out.       

Wondered What Is A Super App & How Is It Different From Normal Apps!

Explanation: A Super App is a well-coded single platform or interface which creates an ecosystem of various products & services to accomplish the day-to-day life activities of the end-users. Users can use social media, do online shopping, conduct banking activities, order food online, explore entertainment options, interact with people, look for travel services, make utility payments, check out healthcare services, etc. In other words, app developers guided by some top mobile app development software are the pillars behind such a new innovation – the super apps that act as a ‘One-Stop-Portal’.

Functionality: This one-stop platform offers almost every service possible, from grocery shopping to booking air tickets, from online shopping to bill payments; Super Apps cover numerous performances. Different functionality that is not related to each other co-exists in a single application. For such functionality, these apps contain several applications AKA Mini Apps. 

Origin: China is the first country to put together the idea of ‘App for Everything’ in action and cultivated this out-of-the-box idea in the last decade. WeChat, a Chinese App, came into existence as a messaging app and soon turned into a Super App, thanks to Mobile App Development Software’s navigation. Baidu, Alipay, and Instagram are some of the other examples of Super Apps. Because the market is flexible and forward in mobile phone usage, developers were able to launch multiple Super Apps in various countries of the continent. Hence, it is the most substantial market globally.   

The Founder of Blackberry, Mike Lazaridis, introduced this concept to the world at Mobile World Congress in 2010, “Super apps are applications that once you start using you’ll wonder just how you lived without them.”

   The Role of Mini Apps As A Part of Super Apps:

A Mini App is a small app found within the super apps capable of executing one task.  

• To access all mini-apps across the channel, the user needs to log in to a Super App, and he/she can use all the services assembled in it.
• As a part of parental apps, these work-specific apps add value.
• These mini-apps are developed separately and then streamlined under the shadow of a super app with the help of mobile app development software.

6 Things One Must Know A Super Apps

Super Apps are comforting and convenient for users. Wouldn’t you like to get all your work done in one application? Consequently, as a centralized app, they are starting to dominate the market. 

Dexterity: Even though Super Apps are loaded with multiple native apps, the performance of such applications shouldn’t go down. This responsibility falls on the creators of Super Apps to understand how individual mini-apps operate. The intricate and streamlined collaboration of programs makes such parent apps more appealing to the public.

Accessibility: Super Apps aren’t limited to an age group, gender, religion, community, qualifications, etc. Anyone possessing a smartphone can use these apps for any purpose they desire. Inclusiveness is the most significant selling point of a Super App and one of the reasons why it has a larger audience than regular apps. Besides, such accessibility increases a brand’s name and value and gains the public’s trust.  

Data Sharing: Customer data privacy is one of the biggest concerns in almost any field. On the other hand, healthy data sharing can produce proactive market space for everyone. Software developers should invent these umbrella apps with multi-layered security with the intelligence of mobile app development software. Sellers can collect data from such Super Apps and utilize it to build robust eCommerce space, train AI for the best performance, understand the market’s needs at every step, etc. Customers do not have to remember the passwords of many applications, and they can log in to one master app as the rest are attached to it. Moreover, providing one-stop personal data can give every user a personalized experience.   

Cost Efficiency: A Super App acts as a platform and boosts the market of products that are part of it. Therefore, often Mini Apps aren’t made in-house. According to the interface of Super Apps, multiple tech companies produce mini-apps to tie business knots with high demanding Super Apps so that they can enhance the marketplace and value. Moreover, when it comes to KYC tools, creators of Super Apps don’t have to invest more because KYC data is usually taken from financial and social profiles. Basically, A Super App is like a digital mall where others can put up their products and services.         

Reachability: Developers take the help of mobile app development software to build a Super App as a power-pact gateway, so customers do not have to download separate applications to get their work done. Transaction methods are the cherry on top that can make their journey much more remarkable.  

Profitability: Many organizations are joining forces for such services, and one of the reasons is commendable ROI. Super Apps are a one-time investment for the private sector. With such accurate and precise details, customers can bring more business. In many cases, a 3rd party app can become a part of a super app to widen the audience and provide them with more comfort. This feature can help small businesses team up with massive firms and make their space in the market.       

Conclusion

Isn’t it fascinating that a single app can do ten app tasks? It tells us that the digital world is changing every day. Since 2021, Super Apps have made their presence quite visible around the globe, and, indeed, this is not an end.