Web applications are an important part of businesses to generate sales in this technology-driven era. They have simplified the way people do business and customers are availing the benefits of web app development. Not just developing websites and web apps have simplified the way of conducting business but it has also made them boost their sales and expand their businesses online and additionally gain huge brand recognition in the market.
What are Web Apps?
Web applications are apps that are web-based software, accessible on a browser over the internet. Unlike mobile applications, they do not require space to be operated. They are stored on servers that are accessible with an active network connection.
Examples of web applications include online forms, shopping sites, word processors, spreadsheets, email sites such as Gmail, Yahoo, and many more.
Why do you need A Web App for your business?
Web apps are beneficial to every business because it caters to your client’s needs fulfilling the needs of both website and an app. It also makes your services accessible from anywhere to your customers. Here are a few reasons why developing a web app is beneficial to your business.
Brand Presence – The first and most important benefit of developing a web app is that it makes your business/brand visible on the internet along with the flexibility to use it as a mobile app, thus creating a great online presence. This will not only attract more customers but will also help you build the brand name and reputation of your business in the respective industry.
Credibility – Developing a web application for your business means increasing your organization’s credibility. Your web app clearly states who you are and what your business is and when brought together, the web app provides everything that benefits both the business and the clients. For example, when we see any name of a brand offline, what we do is google it to check whether it is available online or not. If it is found on the internet, it gets easier for people to trust that particular brand and bring more legitimacy.
Time-Saving – A web app saves time. Let me tell you how. When you have any queries regarding any business or service, what you do is call someone from the customer support department or try to solve the problem by yourself. But developing a web app emits this problem, for the web app clearly states everything about your business, and has the answer to almost all the queries regarding that particular business. Additionally, it also saves time when you have to know certain things about the app and you do not have to switch to the website for the FAQs because the web app already has it all. And further, you do not miss any important lead if you have it well-developed for your business.
Great for SEO – Web apps are a great source of driving traffic and generating potential leads for your business. If you have a marketing plan for your business, it will be a bonus point for the plan to leverage the growth of your business.
What to do before you develop A Web App?
What is the web app development process? Before developing a web application, it is essential to know its advantages and disadvantages. Above, we have already mentioned the reasons to build a web application and then coming to disadvantages there are not many, but you can know them thoroughly with S.W.O.T (Strength, Weaknesses, Opportunities, and Threat) analysis of your business for which the web app is to be developed.
Through this analysis, you can descriptively study everything, which will surely open up new opportunities and will lower all the risk factors that might affect your business.
Here are the steps that you should ideally follow before developing a web application.
Evaluate your business goals – It is important to know every aspect of business which implies all the risks, possibilities, budgeting, and outcomes of the business idea. Now evaluating them will help you plan and set your business goals with efficiency.
Write your business plan – The business plan is a blueprint to plan the future of your business. It includes everything that you require in your business. It will help you to get answers to all the What, Why, Where, Who, and How regarding your business. This will simplify the rest of the work that is left because if the business is planned properly it gets easier to execute the same.
Conduct market research – Undergo competitive market analysis to clearly understand the strategy, implement new plans to attract potential customers. You can also conduct surveys according to the market demands from location, requirements, budget, and many more. Through this, you can easily identify your targets and can showcase the services and products directly to them (Potential clients).
Determine the Business Identity – Now that you are done with the crucial part of the business, the next thing you need to do is to choose a brand name, brand logo, color scheme, to create a brand identity. This will help people to recognize your brand with the logo, color, and name easily. Make sure the logo, color, and everything should depict the service you provide.
Hire a Development team – Now that you have your brand identity you can hire a development team according to your requirements. Make sure to choose the correct technology stack to develop your web application and the product is made according to the requirements of your business. The developers will help you develop an MVP or a prototype to understand everything about the web app that you are going to develop.
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Design prototypes and get feedback – In this step all you need to do is to put everything together and start working on your product. Prototypes will help you know how your application will look after development so that you can make changes wherever necessary and make it stand out in the market.
Develop your final Product – After the prototype is approved the nearly final step is the design and development of the application for your business. One drawback of developing a web application is that it might take some time for development, depending on the features and technology stack but it is worth waiting if you want to skyrocket your business.
An added tip: If you are developing a web application for your business, make sure it is user-friendly and SEO friendly because it helps in driving huge traffic.
How to Develop A Web Application?
Web App development plays an important role in skyrocketing a business. It has helped businesses with their digital transformation and most importantly it has helped them to gain the customer’s trust and potential clients. The process of development might look simple but it requires extra dedication and efficiency as it will reflect everything about your business, even the tiniest details. The basic web app development process is described below.
Strategy – It is the most crucial part of the web app development process. This step can be done before hiring the development team for your project because it is necessary for every business. Here you can get the answer to your questions regarding your business and then plan the necessary steps by implementing all the necessary strategies.
Software Architecture Design – It is the blueprint of building software that shows the overall structure of the app, along with the collection of components in it, and the way they interact while hiding the implementation. In other words, you analyze and plan the entire development process of how the work will be done and how it is to be executed. This step covers a necessary aspect of the web app development process for it will contain the roadmap of the project along with all the necessary things that will help your brand stand out. It will also help you understand the overall structure of the web app along with the functioning of the same which will aid to make the changes needed to get the desired result.
UI/UX Design – Also known as the User Interface and User Experience, it is the part where the actual work kicks in. It completely focuses on the design of the website like how it will appear to the users who will visit the website. It covers everything that makes a design complete like the graphics, use of colors, font, the placing of the logo, and many more. An added tip if you are giving thought to developing a web app, make sure that you integrate animations in the design part as it attracts the viewers and increases user engagement. Furthermore, UI/UX also focuses that the design should be user-friendly, which means that the users will be able to browse the application with ease providing them a seamless user experience to the visitors.
Development – Moving to the most complicated yet interesting part is the development part of the application. It is done after the UI/UX portion of the application is done. Make sure you implement the latest development trends into your app to make it user-friendly according to the market standards. The development is generally done in two parts, the backend, and the frontend. Although it is time-consuming to integrate features and functionalities, a full-fledged web app should have everything that a user expects nowadays from a web app along with a flawless experience.
App Testing – After the development process is complete with all the designs, features, and functionalities, in this stage the testing of the application is done. Where the Quality Assurance team operates the app to see if it is working accordingly as per the requirements of the client. They also spot the bugs (if any) and fix them to avoid further issues on the application. This is the part where we get to know whether the app has turned out according to the requirements or not.
Deployment and Support – The last and final step of the web app development process is deployment and support. In this step the developers release it on the internet, making it available for the customers to access it and conduct business. In this step, the development team also provides service support as per the company norms to make sure that your business doesn’t face any issues while the application is live.
Conclusion
Above we have discussed everything about the web app development process and it is also necessary to know before you decide to develop your app for your business. Web apps have reported generating more sales thus giving a thumbs up if you are thinking of developing one.