What is a mobile ad network? App developers tend to suffer from strange problems. Especially when it comes to the real world, as we all know, developers rarely tend to thrive here.
Believe it or not, most app developers have gone through these issues. And just like any app development companies that have made it to the market will tell you, the results of these problems were as destructive and sad, as they were hilarious.
Ladies and gentlemen, we are talking about the problem of making money from your app.
This may look like a simple problem, easily solved by many of us. If it were that easy, almost anyone would have been an app developer.
But we get it. You need some level of passive income to keep your business afloat. Then why not join an ad network and sell add spaces to make a few extra bucks?
Still here? Great, because today we will be going over the important topic of mobile ad networks that you can join to boost your profit instantly.
Topics for our articles include:
– What is a mobile ad network?
– Why you should join a mobile ad network?
– The best business model for you
– Best networks for you to join
Let us jump right in.
What is a mobile ad network?
It is an integrated platform where you can connect with advertisers and sell your ad space to them in exchange for views and money.
The system works on the age-old business of selling ad space. Remember those old newspapers full of ads, yeah, that’s how they earn millions of bucks, and this is how you will earn your dough too.
An ad network works like a bridge between the advertisers looking to get more views on their product or service, and the ad publisher, or in this case you.
Now, this is a very basic concept of ad networks. The topic is vast and there are many different genres of ads that you can focus on. So, you can expect a decent revenue stream from this tool.
Be careful though, many developers have lost their hard-earned reputation by showing shady ads.
This can have a devastating effect on your app, tarnishing your brand and making it less approachable for new users.
Just make sure that you’re not one of them.
Now, this brings us to our next topic, which is:
Why you should join a mobile ad network?
Short answer? Easy money.
Long Answer: Because it’s one of the fastest-growing niches when it comes to advertising. This means, as long as you have a minimal viable app, you can find advertisers who will pay you to show ads for their app.
Here, have a look at the graph and see for yourself:
This is especially the case if you have a game app. Many game developers make a ton of money by just having a system where the game rewards you with the in-game currency of loot in return for watching ads.
But before we go further, we need to understand the concept of Mediation.
Just like a real mediator, an individual who connects multiple parties for the same goal, Mediation helps publishers to connect with multiple ad networks.
Needless to say, the Mediation kit should be a tool of priority in your arsenal. Moving on..
How do Versatile Promotion Organizations Work?
Versatile promotion networks total numerous distributers together and give them the advertisement space they need. Sponsors set up crusade prerequisites and fill in the subtleties of their financial plan, main interest group and explicit specialty and so on in the organization’s mission the executives board. The distributer then adds the labels of the promotion network on their site.
What should be the best business model for you?
Versatile promotion networks give stages to application engineers looking to either adapt or become their applications. These organizations are at their establishment a sell and purchase commercial center for promotion spots.
Application engineers benefit from purchasing versatile promotion spots. The interest group is now on versatile. So promotion watchers don’t need to change mediums to introduce a new application. Cross-advancement is one more rewarding method for getting clients to in the middle between applications inside your portfolio. We’ll cover this somewhat later on.
Then again, adaptation is by all accounts the ultimate objective to everything nowadays. The application business is no special case. Numerous application designers have had achievement, whether it be with relaxed games, online business channels, everyday organizers or wellness trackers.
Albeit, the unavoidable issue coursing inside the application business is the way to really bring in cash with an effective application. It’s notable that setting up a paywall right toward the start can be unfavorable. Clients would rather not put down that underlying monetary speculation, in any case how little, for an application they haven’t yet tried out.
As a result of this other adaptation models have become well known. In-application buys, freemium models and what we will examine today, in-application promotions are broadly drilled application adaptation techniques.
This is super important. Your selection of business models will make or break your revenue stream. We have seen many examples of developing companies that have failed because they couldn’t choose the correct business model for themselves.
Mobile ad networks provide many different types of models, but for the majority, there are only 5 big players.
CPC: Cost per click
This is the most common model you can find online. This is the most used model for online bloggers and their main source of revenue. But for app developers, not so much. Why? Because you get paid for every ad on the ad, something that the users will never do.
Simply because the user will always have the option to skip ads in the first place.
Still, this is a very solid entry for many developers.
CPM: Cost per mile:
For developers, this is by far the best source of revenue because you get paid for every ad shown. The best part? If you get regularity for your views, you can predict future growth in your revenue.
Yup, you heard that right. You will earn money for every single ad you show on your screen. Granted, the numbers can be astronomically high, but this is a solid entry on the list.
CPV: Cost per view:
Arguably holding the second-best position for the business model, especially for app developers is the CPV Model. If your advertisers show their ads in video format, then CPV is the model to go with.
CPI: Cost per install:
As the name suggests, you get paid for every single install for the advertiser’s app. The revenue is high in this one, as installations are the most important aspect for advertisers, but this may not be the best option for you if you are just starting.
CPA: Cost per action:
Perhaps the most sophisticated business model of all, CPA focuses on generating revenue for both the publisher and the advertisers with the best common denominator. It can range from downloads to subscriptions to even just viewing.
Conclusion:
We hope you liked the article. For developers, joining mobile ad networks has become a crucial aspect. When are you joining yours?
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