A prospective buyer is searching for wedding bands online; while comparing different options they don’t just want to look at the front side, in fact, a wearer would like to view the ring from all angles to ensure how would it look and how would the comfort fit band would feel against the skin. Online shopping trends getting increasingly popular. Buyers can shop from the comfort of their homes and save precious time that takes to go out to a brick and mortar showroom. However, this limits the ability to feel the product. One has to judge a product based on its photograph only and therefore 360 degree animation software comes to the rescue.
360 Degree Animation allows you to add the missing experiential quality to the product images. 360 degree content is highly popular across all media platforms. The immersive experience is embraced by e-commerce retailers to add value to their products and attract prospective buyers.
In this post, we will discuss the key things that you need to know about 360 grad animation.
What is 360 Animation?
360 degree photography, animation or spin shots are all referred to as the same technology that allows a user to view an image from all angles. It is highly used for e-commerce applications and is increasingly popular on social media platforms. The animation is created by clicking several photos of the same product from different angles and then combining them into a single final image that can be rotated at any desired angle.
What are the Benefits of Investing in 360 Degree Animations?
In the era of virtual reality, 360 degree spins are highly beneficial. You can overcome the drawback of an online store by adding realistic animations to your product catalogue. The key benefits of 360 degree solutions are listed below:
- Attract and Retain Buyers: You can make your product look appealing with high-end 360 degree animation that would be helpful in attracting customers.
- Reduced Returns Requests: When clients are better informed about all angles of a product, they can confidently make the purchase and it reduces the chances of returns.
- Competitive Advantage: High quality animations are also helpful in making your product range more attractive than the rest which is helpful in attaining the goals of sales and profitability faster.
How to Create the 360 3D Animation?
There are different types of 3D animation programs available. For instance, video virtual tours, video animations, 360 degree spins for product animation, vertical spins, full 3D spins, standard GIF spins or interactive 360 degree spins with zoom features. Based on the features you want, you might want to use different software to capture the desired experience.
The 360 degree view can be captured using quality images, either you want to do it in-house or hire a third party expert.
- Object Viewer: Next, you will need an interactive 360 degree object viewer for the functionality. It is required to be implemented on your desktop and mobile website.
- Quality Animation: When creating a high quality 3D animation, light, angle and starting frames play a key role.
- Load Time: Apart from the aesthetics, the size of the image and its SEO responsiveness should also be kept in mind in order to attain higher ROI. An image that takes too much to load can distract the buyers.
What is the Cost of 360 3D Animation Solutions?
The cost of 3D animation includes multiple variables such as the cost of product photography, software used for editing, graphic designer and photo retoucher, along with the number of images and the type of animation required. An exact estimate can be given by a professional after analysing your requirements.
Final Words
360 degree animation is highly beneficial for online businesses. The upfront cost is higher considering the equipment set-up, floor space and manpower required. Therefore, it is an economical choice to reap the benefits of virtual reality and attain higher ROI by outsourcing the task to seasoned professionals.