One of the most crucial elements to establishing a successful business is to have a solid online presence in WordPress. Building a website or application strikes first with the thought of establishing a company in anyone’s mind. It is essential to have a properly designed and well-functioned website to grow your brand identity and get more out of social media marketing. 

But not everyone can have a website developer, and not everyone can afford it at the beginning of the business. 

However, here comes WordPress at your rescue. Using WordPress, one can build an innovative and modern website easily and swiftly, with minimal technical knowledge. Not only this, you can make it look like it is built by a pro and also bring it listed on the first page of the Google search results. For all these, you simply need to spend some time without being deviated. A website must be a great way to begin your business, and starting with one of the most popular CMS can surely give you an edge over your competitors. Being an all-inclusive platform gives all the benefits needed to make a CMS platform user-friendly and economic. 

With WordPress, you have a broad horizon open for you to grow. If you have a business idea or want to sell any products, WordPress is there to help you establish your website or an eStore that can help you kick-start your business. With plenty of benefits at minimal expense, WordPress offers you a platform for a perfect start to your journey into the online business. 

As per the data, WordPress powers 43.2% of all websites and 62% of CMS sites alone. Moreover, being SEO-friendly, WordPress CMS stands ideal for any size of business. As a result, WordPress powers many of the internet’s most visited websites. Due to its effective plugins and SEO friendliness, around 30.3% of the top 1000 websites worldwide are built on WordPress, including Bloomberg, Nike, and The New York Times. 

If you also have a startup or small-scale company and are confused about why you should choose WordPress for your business, let’s check it out here.

• Multiple Theme options

What is the most critical element of a website? Its design. And it is, of course, expensive to hire a designer for custom web development. However, with WordPress having unlimited pre-designed themes, you can easily choose the one suitable for your business from them. Moreover, there are plenty of themes that are either free or at minimal rates. So by selecting the themes from these options, a small business can save a good amount. 

Though you may handle WordPress development, it is not always possible to become a pro WordPress custom theme developer, managing all other responsibilities. Thus, it is advisable to hire a WordPress developer to help you there who can help you with customized themes in case you wish to have them for your WordPress website. 

• Multiple plugins for various functions 

WordPress has plugins for almost all the functions. You can select the plugins for whichever features you wish to have on your website. They are available either free of cost or at a minimal fee. In addition, WordPress has a vast plugin directory with thousands of pre-developed plugins you simply need to download as per your need and embed in your website for that specific feature. 

• SEO friendly

As Matt Cutts once said, “WordPress automatically solves a ton of SEO issues” SEO should be the first plugin you should download on your website. Though many SEO plugins are available, Yoast SEO is one of the most used plugins from them. You do not need to understand SEO in detail by having such plugins embedded with your website. Check out what these plugins do;

• Monitors plagiarism
• Reminds you to update content
• Optimizes website for keywords
• Monitors sitemap and robots.txt files
• Auto update for Google’s algorithm 
• Keep an eye on your post readability

Looking at the above features, you may understand that to handle your website’s basic SEO; you may not need to hire a WordPress Developer.

• Mobile responsive

As per Statista, Over 40% of web traffic in 2018 originated on mobile devices, which shows the importance of having a mobile responsive website. With digitalization, this number, of course, will go up. WordPress fulfils this requirement as well. Luckily, most WordPress themes are mobile responsive, making your website or application look and perform well on the desktop and any smartphone. This makes it easier to attract more people and increase brand awareness.  

• Free and flexible

WordPress is totally free for any user. You can download and install it and develop your website however you wish. Small businesses can make the most out of it as though they have budget constraints; they do not want to compromise with the quality of their website, and selecting WordPress can justify their criteria. 

Moreover, having open code access, WordPress is considered one of the most flexible website builders as it gives you the liberty to customize it per your need. That is why developers claim they can build the most scalable websites with WordPress. 

• Easy to use 

Another important reason small businesses opt for WordPress is that it is easy and straightforward to use. You can just download it with a click and start developing your website even with minimal technical knowledge. After installation, you can download themes and embed plugins, even being a newcomer. However, to hire wordpress developers is always a good deal as that will help you to concentrate on the core functions of your business. 

• Continuous support of the WP community

WordPress is known for its large community, which is always up to help the users with their expertise. Moreover, WordPress is so popular and successful that plenty of experts talk about various aspects, challenges, and resolutions on their blogs and forums. These help small business owners to build their websites with the support of this community, saving a few bucks on hiring WordPress developers. 

• Regular Automatic updates

As the internet is always evolving, all the CMS and other technologies have to cope with the changes to not let the users suffer. Understanding this need, WordPress always keeps itself abreast with the updates to move its platform in line with the changes. Moreover, to update your WordPress is also very easy and smooth as these updates are automatic and you just need to click on the update button for it. 

Conclusion

Today, maintaining and keeping the website updated is daunting when there is cut-throat competition in every fields. However, when the industry keeps moving, and the trends also change frequently, someone should be vigilant about the website. Moreover, Google also frequently changes its algorithms, and we must keep the website and content revamped accordingly. You can hire a dedicated WordPress developer who can handle all the responsibilities to do all these tasks.

In addition, when a small business establishes its presence in the market, it must create an effective first impression. With an attractive and feature-rich website, a company can leave an imprint on the minds of the visitors in the first instance itself. Considering this, it is also wise to hire WordPress Developers from ManekTech who are not only experts in this industry but also know the global market.