Thinking of how the eCommerce industry rising and what are the trends that drive online shopping in 2022? As per the records, the eCommerce industry is generating a massive amount of revenue as compared to the previous years. The Covid 19 has brought many industries huge losses, but online shopping is one of the few industries that sustained any loss during this pandemic period.
That’s the reason why we are detailing some tactics to boost your eCommerce sales through this article.
Listed below are some of the factors that influence increased sales:
- There is a rise in social shopping
Twitter, Facebook, Instagram, Pinterest, Youtube, etc are some of the prominent social media sites we see. Social media is a platform that has gained prominence and captured society as a whole. An increasing number of social media users worldwide in the last year is 3.484 billion.
Social media selling capability has improved so much over the years that this has become one of the means of advertising. People can conveniently purchase products on their chosen social media platforms when ads are displayed. The “BUY” feature on the posts is a reason for such a movement. Instagram, which is a new addition to the social media industry, is growing fast when compared to other platforms. Purchase is made easy here, providing visually appealing pictures does the job.
The emerging trends will definitely boost the economy, but the people are unaware of what they want. Social media sales posts are one thing that the customer can immediately identify if they want or not.
- Showcase testimonials that demonstrate confidence in your site
Testimonials are something that will bring confidence in one’s product. The eCommerce site should be competent in the market because of the rapidly increasing number of eCommerce sites.
If it seems sketchy or otherwise untrustworthy, no one will want to shop on your eCommerce platform. One of the first things you need to do is make sure your website is safe. Providing a testimonial will bring a sense of trustworthiness to the customers.
Collect as many as users’ testimonials and use them to build trust in the work you are doing. This way might look simple but it’s far more effective. The use of photos when you include customer testimonials will draw attention faster. Reviews from users and testimonials are a perfect way to demonstrate concept proof. But it’s not really that compelling a message from some nameless and faceless guy.
- Use video demonstrations
Videos are enjoyed by customers. More than half of the world’s marketing experts say that video has the highest return on an investment relative to other marketing tactics. Websites with videos will cause the average user to spend 88% more time on their websites. It causes an increase in awareness and interest in anything you try to sell.
Videos resonate more with people, so it’s likely that they’ll remember what they watched as opposed to just reading about it. How can you include relevant videos on your eCommerce site? Create quick product demonstrations that will not consume more time and which are easier to adapt. Video posting can be considered an inexpensive way to generate more sales for your eCommerce business.
- Shopping in Omnichannel will become more Widespread
Ecommerce has come with a bang in the retail industry. The widespread omnichannel shopping is about 73% of the total online sale. The varied need of an individual paves way for such purchases.
There will be a driving force behind every purchase, even the marketing channel that they engage in influences them. What, When, Where, Why and How are the questions we need to sort out as the Omnichannel purchases are on this basis. We may find this as a puzzle where you can search the items online and buy them from the shop. For a single product, a user can navigate through various eCommerce sites. The more ways you use online shopping, the more chances of making more purchase decisions. There may be a situation in which some brand colours are available in one channel, but not in others, by displaying WooCommerce product variations as swatches you can figure out the available color swatches. Also, create a channel supporting both online and offline purchases where the product’s availability at the store is also considered.
Create convenient purchase touchpoints where a click and collect strategy. This feature promotes purchase decisions where the product ordered online can be collected from a nearby store. For the customers to pick the product they need to analyze the product attributes like color, size, texture, etc which are also called the Variation Swatches which are available. The purchase decision can be made only after this also the offline and online data should be in-synced so as to get a quicker business decision.
- Progress in mobile eCommerce shopping
The early 2000s paved the way for the invention of mobile phones which revolutionized us. Its continuously evolving nature of it has become more prominent now. The mobile market has captured more than ¾ of the economy’s traffic.
The uniqueness of mobile phones in eCommerce is due to the reason that they don’t have to use a desktop. The convenience of shopping at your fingertip without the need for a desktop is the main point. Customers can now browse, select and purchase the products according to their convenience. Here the checkout process for purchase is with a single click.
The purchase decision is done without much wait. The provided attributes and Variation Swatches feature offers additional choices to the customer without options to select.
In an environment in which customers are increasingly seeking a smooth shopping experience, retailers will have to look for other ways to differentiate and stand out from the crowd. Adapt yourself to the provided patterns that can help you grow your eCommerce business in the years to come.
